Merchandise is a primary revenue stream for independent musicians. Recent studies show fans in 2025 are buying more than ever, averaging 2.1 items per purchase and $64 pre-tax on merchandise. … Continue reading
Author: Ryan DiLello
Guide to Artist Branding for 2025
Creating and maintaining an artist brand is different for every independent artist. It’s part of the joy (and challenge) of being independent — that you don’t have a team guiding … Continue reading
Artist Spotlight: Melina KB
Melina KB is a musical theater-pop artist originally from the Boston area and based in Nashville, Tennessee. Inspired by productions like Wicked and RENT as well as artists like No … Continue reading
How to create an electronic press kit (EPK)
This article was updated October 12, 2026 You’re ready to pitch your new release or approach a venue about booking a show. Can the person receiving your email check out … Continue reading
How to get press coverage on your next release
Press coverage is a powerful arm of your music release strategy. Writeups can win you new fans, strengthen your reputation, and create lasting opportunities. That starts with learning to pitch … Continue reading
The Independent Musician’s Guide to Mental Health
Introduction: Mental Health for Musicians Today Navigating today’s music industry can take a serious toll on a musician’s mental health. More than 73 percent of independent music makers experience symptoms … Continue reading
How to run effective marketing campaigns with Show.co
This article was updated October 1, 2026 A strong music release strategy can send you scrambling in a few directions to carry out all the aspects of your campaign, from … Continue reading
Artist Spotlight: Lee Wilson
East coast singer-songwriter Lee Wilson began his career as an aspiring pop/R&B artist. After years of bending his sound to fit label expectations—and burning out in the process—he took a … Continue reading
How to convert casual listeners into superfans: Q&A with Dan Goldberg
Introduction If you want to grow your fanbase and boost your music income, you’ve probably heard the term superfans. These are the die-hard followers who buy your merch, attend your … Continue reading
How to network in the music industry to advance your career
From sharing stages to exchanging emails, a lot of networking in the music industry is organic and spontaneous. It’s why common advice is to stay active: play and attend shows … Continue reading