How to quickly multiply your audience, secure endorsement deals, and develop a more consistent music workflow. I’ve spent most of this year coaching three artists, on these concepts and other … Continue reading
artist story
6 interesting ways new musicians can make a name for themselves
Being a good musician isn’t an easy thing to achieve. It takes a lot of hard work, practice and patience. Even if you reach the level of a “professional musician,” it … Continue reading
“Your music is the last thing that matters”
The sooner you learn this lesson, the better off you’ll be. My friend Lisa Lepine used to say it all the time: “Your music is the last thing that matters.” … Continue reading
10 music marketing lessons I learned from Lisa Lepine
Last week the music community of Portland, Oregon lost one of its true gems: Lisa Lepine, the “ProMotion Queen.” Lisa — in her various roles as manager, festival booker, promotion … Continue reading
How to Fix Your Boring Band Bio
Are most musician bios really “a mine of useless information,” the term arts critic David Lister used to describe the biography of virtuoso violinist Julia Fischer that was printed in a concert … Continue reading
“Start with the assumption that the person listening to your music is going to hate it”
Radio Promotion 101: assume the listener won’t like your music That’s basically what Bob Boilen (creator/host of All Songs Considered) advised during the “Public Relations, Public Radio, & More” panel … Continue reading
Crafting a story for your music the fans and media won’t forget
One band’s story “We were a band of white boys from Ohio that hitch-hiked our way to New York to try and make it big. Needless to say, by the … Continue reading
Storytelling Is Key to Music Marketing
Music marketing is more important now than ever before. Making a lasting first impression before your song even starts can mean the difference between stardom and obscurity. This rings especially … Continue reading