The best way to get your fans to buy your music this holiday season is… to simply ASK THEM to buy your music.
The easiest way to promote your music this holiday season is to email your fans. After all, email is still the most effective form of online marketing. But if the only thing artists say when they send emails is “buy music,” fans learn to tune out pretty quickly. There’s got to be an extra hook, something in it for THEM.
Well, in case you haven’t heard already, we’re offering 1¢ shipping on all CD sales on CDBaby.com between December 1st and 3rd, so there’s a great opportunity right there to remind your fans where they can purchase your music — and give them an extra incentive to do so.
To make things super simple for you, we’ve even written an announcement you can email to your list (just copy and paste the template).
But what if you want to include more than just the details about CD Baby’s shipping deal in your email? What if you want to send multiple emails throughout the holiday season? What if you want to give something extra to your fans?