Because you don’t have to be at the mercy of music clubs
If you live in a small town with few (or zero) traditional music venues, or in a region where folks are generally antagonistic towards your genre, then you probably already know the importance of performing in alternative venues.
But even bands in cities with thriving music scenes can benefit from playing in alternative venues once in a while. When you explore performance opportunities outside of the usual circuit of local clubs, you have the potential to:
* play in front of a new (and sometimes “built-in”) audience
* create a special event and atmosphere that is centered around your music
* control the budget, ticket price, logistics, and promotion of the show
* earn money from live performance without “killing your draw”
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