Meet Matt. He saw your band play last night. He loved you. He said so on Facebook. Read more »
The International Folk Alliance Conference was just a couple weeks ago. The music portion of SXSW is right around the corner. And pretty soon music festival season will be in full swing: Coachella, Bonnaroo, Sasquatch, your uncle’s backyard battle-of-the-bands where he celebrates Summer Solstice in style.
Are you ready?
If you’re looking for advice on how to get booked at a music festival, which festivals to play, what to do once your appearance at a festival or conference has been confirmed, and more — check out the following articles.
8 articles to help your band prepare for music festival season
What IS music marketing?
According to Wikipedia, marketing is:
“… the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
In the music industry, it’s helpful to think of this process in somewhat simpler terms: marketing is the art of telling your story to the right people at the right time, and telling it well.
Put even more simply: it’s about making meaningful connections.
Why a compelling story is essential for effective music marketing
When it comes to selling music, there are literally millions of alternatives out there for consumers (and a lot of it is quality stuff), so you need to make a positive impression or emotional appeal before potential fans even hear a single measure of your music.
For today’s independent artist, a good story (and how well it’s told) can mean the difference between obscurity and stardom.
As electronic music producer Daemon Hatfield says in a recent interview with CD Baby, “I think the future for (independent musicians) involves a lot of tiny revenue streams. A stream from downloads, one from streaming, one from YouTube, one from sync placements, one from live shows… The more you can diversify, the better.”
In the modern music economy, many revenue streams must converge to form a river
If you want to build a sustainable music career, you need to earn money from your music in multiple ways, including:
1.Download sales on iTunes, AmazonMP3, Google Play, and more.
3. CD and vinyl sales in record stores around the world.
Music promotion gone wrong
In the spoof video above, Joey Nato has “got a few ideas” about promoting his new mixtape, and all of them are destined to fail.
If you’ve ever wondered how NOT to promote your music, check out this funny DIY sketch satirizing promotion tactics that come across as one-sided, random, or even intimidating.
Warning: there is a bit of profanity and some PG-13 content (though you’re bound to see dirtier stuff on network TV), so maybe wait until your boss leaves the office before blasting this at work.
Many music industry books and blogs tell you that you’ve got to be single-mindedly focused when pursuing a music career. Think, live, breathe, and dream music. Remove all hurdles and distractions. Give it your all.
But success comes in many forms, and nowadays it’s possible to have a fulfilling music career while also staying active in other pursuits and careers — to say nothing of maintaining a family or a solid long-term relationship.
DJ/producer Daemon Hatfield falls into the later category. As a content creator for a hugely popular video game news site, he’s been able to find opportunities to connect his day job and his music career, boosting his profile in both arenas.
With almost 50k followers on Twitter and 6k followers on Soundcloud, Daemon has obviously found a way to offer something of value to two different demographics (music fans and video game fans) without diluting his “brand,” which he describes as something of a venn diagram — where electronic music and video games overlap.
I asked Daemon a little bit about those two careers and how they fuel one another, how he promotes himself through social media, and his usage of teaser videos to build his audience. Here’s what he had to say.
An interview with electronic music artist Daemon Hatfield
One minute they’re lost in rock abandon. The next, a flying guitar headstock comes down like a hammer on the singer’s head. Or maybe it comes down like a shrub rake. Either way, much blood ensues — though thankfully there’s only a still photo of that gory mess.
The guys in the video above are from the band Hello Morning. They’re friends of mine — including Henry Curl (the victim), Ben Sims (the spastic perpetrator), and CD Baby’s own Kevin Breuner (who’s mostly off to the right beyond the frame) — so hopefully they won’t mind if we all wince at their misfortune.
Tell us your stories of onstage mishaps
Exploding amps. Wardrobe malfunctions. Fainting drummers. Or worse.
Web tips and best-practices to smarten-up your online music marketing
Have you checked out The HostBaby Blog lately?
Every week, we post new web and social media tips for musicians. You’ll learn how to grow your email list, how to get fans to engage with your online content, how to draft newsletters that convert to sales, how to optimize your site for search, and more.
For those of you who haven’t been keeping tabs on the HostBaby Blog…
Here are the most recent HostBaby Blog articles:
An interview with Fokis of hip-hop collective Local-Mu12
As we saw from Berlin-based artist collective A Headful of Bees last year, “DIY” doesn’t mean you have to go it alone. With careful planning and a team effort, they successfully recorded, mixed, mastered, manufactured, and distributed an entire album in less than a week.
Now an international hip-hop crew called Local-Mu12 (a collective of producers and MCs) is also demonstrating the wisdom of working as a team, helping one another with everything from the creation of the music, to the funding of music videos, to getting the music covered by bloggers.
I asked Local-Mu12′s head-honcho, the hip-hop artist Fokis, about the process of working within such a group setting, and about their shared successes.
What is Local-Mu12? How did it get its start, and why?
Local-Mu12 is a collective of artists and producers that is structured like a union. Read more »
7 simple steps to get music bloggers interested in your latest album, single, video, or tour
Music bloggers are a mysterious lot, blogging behind the thick curtains of the blogosphere about music blog-y things.
There are just so MANY music blogs, so many genres, so many new releases, and so much music news. If you’re a DIY musician handling your own PR amongst all that noise, approaching the music media can get frustrating and confusing real quick.
Who knows what music bloggers are going to want to write about you, or how to get them to take notice? Well, actually, Danielle Look does.
Danielle (who recently contributed an article to this blog on how to throw a successful listening party) is music editor for the Indianapolis-based arts & entertainment blog IndyMojo.com; and in her article “How to get a blogger to notice your music in 7 easy steps,” she pulls the curtain back on the process of pitching music releases and music news to bloggers.