If an artist—or, more likely, a label—wanted to sell lots of records, they needed their music to be in wide rotation across the country. And that meant spending many many thousands of dollars hiring national radio promoters who knew the secret radio handshake.
Fast-forward umteen years and the standard model for getting your music played on commercial radio isn’t all that different. What HAS changed is our listening habits. We have more options now. There’s still terrestrial radio, of course (including commercial, community, and college stations), plus satellite radio services, genre-specific online programs, podcasts, customizable streaming radio platforms like Pandora and iTunes Radio, and more.
Have these changes in the radio landscape altered how people in the industry feel about the importance of radio? I asked seven friends of CD Baby for their opinions.