Author Archive

If you only do one thing to promote your music this holiday season, email your fans

November 21, 2014{ No Comments }

email2 298x300 If you only do one thing to promote your music this holiday season, email your fansThe best way to get your fans to buy your music this holiday season is… to simply ASK THEM to buy your music.

The easiest way to promote your music this holiday season is to email your fans. After all, email is still the most effective form of online marketing. But if the only thing artists say when they send emails is “buy music,” fans learn to tune out pretty quickly. There’s got to be an extra hook, something in it for THEM.

Well, in case you haven’t heard already, we’re offering 1¢ shipping on all CD sales on CDBaby.com between December 1st and 3rd, so there’s a great opportunity right there to remind your fans where they can purchase your music — and give them an extra incentive to do so.

To make things super simple for you, we’ve even written an announcement you can email to your list (just copy and paste the template).

But what if you want to include more than just the details about CD Baby’s shipping deal in your email? What if you want to send multiple emails throughout the holiday season? What if you want to give something extra to your fans?

Here are some tips for sprucing up your holiday emails:

Read more »

5 tips for sending better holiday emails to your fans

November 21, 2014{ No Comments }

shutterstock 159686798 300x200 5 tips for sending better holiday emails to your fansHow you can create an email newsletter that drives engagement and boosts sales this holiday season

Did you know that 20% of all music sales happen in the last six weeks of the year?  That makes sense, since similar end-of-year sales spikes happen for books, clothes, and almost every other product on the market (except for bug spray and bathing suits).

With the boom in sales, of course, comes a huge increase in marketing emails, too. Why? Because email is still the best ways to reach people online — and everyone out there with something to sell knows it.

To make your email newsletters as effective as possible this season, they’ve got to cut through the rest of the noise in your fans’ inboxes.

Here are five ways to make sure people are seeing, opening, reading, and acting on the info in your holiday emails:

Read more »

Send this email to your fans by Sunday, November 30!

November 20, 2014{ No Comments }

shutterstock 156724856 285x300 Send this email to your fans by Sunday, November 30!

1¢ shipping is almost here, and we’ve made it easy let your fans and friends know.

For the first three days of December, standard domestic and international shipping for all CD sales on CDBaby.com will be just 1¢. Whether the customer buys 1 disc or 100, shipping is just one penny – total!

People go nuts over free shipping during the holidays, so this could really encourage more sales — especially among folks that already love your music.

If you only do one thing to promote your music this holiday season, copy and paste this text into an email you send to your fans by Sunday, November 30!

—-

Subject: Get 1¢ shipping on any of my CDs Dec 1 – Dec 3!

—-

Still trying to find the perfect gift for the music-lover in your life? I wanted to let you know that CD Baby is charging only 1¢ for shipping when you purchase my music on CDBaby.com between December 1st and 3rd.

Whether you buy 1 disc or 100, it’s only ONE PENNY for standard domestic or international shipping – TOTAL.

You can find my music right here: [paste a link to your artist or album page]

Here’s to a music-filled holiday season! Read more »

Be thankful you’re not in a band 20 years ago

November 19, 2014{ No Comments }

Steve Albini at Face the 021 300x180 Be thankful youre not in a band 20 years agoRock’s resident curmudgeon is ecstatic about the current state of music — and you should be too

Legendary recording engineer Steve Albini (well, legendary if you love bands like Nirvana and The Pixies) doesn’t think the sky is falling on the current music industry. Far from it. In fact, he thinks today’s music industry is healthier than ever.

Albini recently gave the keynote address at a music conference in Australia where he talks about how the Internet, the end of the major label stranglehold on distribution, and rapid changes in our cultural attitudes towards copyright have helped create efficiencies that empower musicians in ways the old, broken system could never, and would never, have dreamed of.

It’s an optimistic, even celebratory assessment of an industry that Albini famously compared, 20 years earlier, to “a trench, about four feet wide and five feet deep, maybe sixty yards long, filled with runny, decaying shit.” Read more »

6 ways to earn more money from your music on YouTube this Holiday Season

November 18, 2014{ No Comments }

shutterstock 197254988 6 ways to earn more money from your music on YouTube this Holiday SeasonPrep for the holidays; reap the benefits year-round!

Aunt Sue is wondering whether she really wants to buy you the album you asked for for Christmas this year, the one by Sexy Demonic Wombats from Beyond the Gates of Oblivion (“SDWBGO” for short).

If she’s like most people with Internet access, she’ll turn to YouTube for a minute or two of “research” first.

Much to her surprise and relief, Demonic Wombats is a mostly harmless polka band that performs 1970′s prog-rock covers — so you’re all set. She orders the CD and everyone (Aunt Sue, you, the Wombats) is happy come Christmas.

This is just one of countless examples of how people use YouTube these days. The video streaming giant is now the world’s jukebox, a customizable replacement for both MTV and radio, a deep musical archive, the #1 search engine for music, the #1 music discovery tool online, and much more — all available on your smartphone.

So it’s hardly surprising that artists are now earning so much in YouTube ad revenue. CD Baby pays an average of $250,000 a month to indie musicians for the usage of their music on YouTube (and that figure will continue to rise).

One interesting and encouraging thing about that $$ is that artists who’ve monetized their music on YouTube are actually earning more from fan-created videos (also known as “user-generated content,” or U.G.C.) than from the official music videos they’ve uploaded to YouTube themselves. Read more »

Artists, are you ready for 1¢ shipping??

November 16, 2014{ No Comments }

To help you sell more CDs on CDBaby.com this Holiday season, we’re going to offer standard domestic and international shipping for CD sales for just 1¢.

Starting December 1, 2014 (Cyber Monday), and running for 3 days, we’ll take the hit on shipping costs to encourage your fans to buy more of your CDs.

It doesn’t matter if they order 1 CD or 100, standard shipping – domestic AND international – will be $0.01. And the (almost) free shipping will NOT affect what you make from your CD sales or the pricing you have set. This is coming completely out of our pocket. Read more »

How to get your music on YouTube Music Key, YouTube’s music subscription service

November 13, 2014{ 1 Comment }

Move over Spotify and Rdio. YouTube Music Key is finally here.

After much anticipation, YouTube has just announced the launch of its subscription streaming service: YouTube Music Key.

YouTube Music Key, available in the US and 6 European countries, will let subscribers listen to ad-free music (including full albums in high quality audio) AND watch music videos — even when offline — for $9.99/month (though the introductory price is $7.99).

And YOUR music (and “Art Tracks” videos) could be available on YouTube Music Key soon!
Read more »

Sell your music on Facebook with CD Baby’s MusicStore!

November 12, 2014{ No Comments }

CD Baby’s MusicStore on Facebook is a customizable music player and store for your Facebook Band or Artist Page.

You can sell MP3s, FLAC files, CDs, and vinyl — and the best part is, it’s FREE for all CD Baby members. We’ll even handle the transactions and accounting for you, so all you have to do is turn it on!

CD Baby’s customizable MusicStore makes it easy for your friends and fans to share, purchase, and promote your songs on Facebook — the world’s most popular social network. Read more »

Which popular Christmas songs are still protected by copyright?

November 11, 2014{ 1 Comment }

shutterstock 168405965 Which popular Christmas songs are still protected by copyright?‘Tis the season…

If part of your music promotion plan this year is to release some Christmas songs — and that’s always a smart plan, since people love to buy music around the holidays —  you need to make sure you’re dotting all your i’s and crossing all your t’s.

Are the songs you’re choosing to release still protected by copyright? If so, you’re going to have to pay the songwriters and publishers before you can start selling ‘em!

Are they old Christmas songs that are in the Public Domain? If so, great! You won’t have to pay any mechanical royalties.

But “old” is a relative term. Just because a classic holiday tune seems ancient doesn’t mean it’s in the Public Domain.

To find out for sure, download CD Baby’s free PDF “Christmas Songs in the Public Domain (and those that aren’t).” 

This PDF includes:

* A list of popular holiday songs in the Public Domain

* A list of popular, copyrighted Christmas songs

* Composer names for copyrighted holiday songs

Download the free PDF now and see which holiday compositions you can record without paying mechanical royalties!

Here are just a few examples…
Read more »

Think music has been devalued? Think again.

November 11, 2014{ 5 Comments }

Free Music Think music has been devalued? Think again.The modern musical landscape: doom-&-gloom, or bright-&-sunny?

It’s easy to assume these days that the whole world thinks music (recorded music, live music, your music, all music) should be FREE.

Talk to working musicians and it seems like everyone from local bar owners to regional concert promoters are growing more reluctant to provide guarantees.

Your friends ask to get on the guest list for all your shows, even though they’ll each happily drop $50 on drinks.

Look at Facebook any day of the week and you’ll see armies of musicians sharing images and memes that express frustration over the dearth of paid live performance opportunities.

Even the NFL thinks it’s OK to ask superstar musicians to pay in order to play the Super Bowl.

As far as music sales go, industry-wide revenue from physical formats (CDs and vinyl) has long since given way to downloads, and now even the giant digital music services (like iTunes, Amazon, and Google) are getting into the streaming game due to declining download figures.

Then there’s the cultural (or is it universal?) attitude that being a musician isn’t a respectable profession but a hobby, something you do for fun. It’s become an all-too familiar tale: the lonely musician struggling without a support system, learning by necessity to tune out all the family and friends that keep asking “when are you going to get a real job?”

A few years back, Jon Simson, former executive director of SoundExchange, talked about a survey that showed there are “a surprising number of Americans who believe that artists should have a second job to support themselves – as they should not expect to be paid for their art!”

Hell, even the IRS makes it difficult for professional artists in the midst of building their careers to be taken seriously.

So what’s the deal? What does it take to get some respect around here? Doesn’t anyone think you should have to PAY for music anymore?

Well yes, actually. Let me share a few stories with you… Read more »