Last month I played a seven-night residency in Portland, Oregon. It was a blast. A marathon. Exhausting. Exhilarating. Each night I had a different featured guest play their own music for an hour, and I’d usually do both a solo acoustic and full-band set as well.
The week before I flew out for the shows I went to Kinkos, Goodwill, and some crafts stores to try to piece together a new merch display. It’d been a while since I put real effort into a proper merch setup.
I liked what I came up with this time around and thought it was a good compromise between being easily portable (because I needed everything to fit in a suitcase) and easily modular (so I could give different merch items their own little section of the display).
[The picture above shows what it looked like when I first set it up in the venue.]
So the shows began: Sunday night, Monday night, Tuesday night,…
I sold some CDs, but I wasn’t selling as many as I thought I would.
After my set on Tuesday night I mentioned to my friend Naomi, who performs in Moody Little Sister (the featured guest that evening), that I was feeling a little bummed about my merch sales.
Without missing a beat she attacked the problem like a pro-makeover artist. Seriously, she should have her own reality TV show. In literally three or four minutes she helped me switch things around in such a way that I started selling twice the amount of CDs in the second half of the week as I did in the earlier part of my residency. (Ya know, we’re still talking modest sales, but hey, double is double!)
So here’s the tips Naomi gave me… Read more »