[Updated February 10, 2013.]
So what do I do with this Facebook band page anyhow?
In part one of our tutorial (click here to read Pt 1), we covered how to set up an artist or band page on Facebook. After going through the setup process, many artists are still asking, “What’s the point of an artist page on Facebook?”
In part two, we wanted to highlight some of the features that make a page beneficial to your music promotion efforts.
Why a Facebook page is better than a profile for music promotion
Anyone can see your content – With an artist profile page, all Facebook users can go to your page and see your content. They do not have to be a fan or have your approval. This makes it easier for your content to be shared with other Facebook users.
Fans, not Friends – An artist page gives anyone on Facebook the ability to become a fan — by “liking” your page. This means they can choose to see your content in their newsfeed without having to get your approval. This is ideal for music fans.
Multiple Admins – This feature is a must for bands, and helpful for the solo artist as well. It allows everyone designated with “admin status” to post from the page (and create events) as the band or artist. Admins also have the ability to make changes to the page details.
Facebook ads – Of course anyone on Facebook can run a Facebook ad, but one of the most effective ad campaigns for an artist is a campaign designed to increase the fan numbers on your artist page. This type of campaign can only be accomplished with a Facebook artist page. How is it different? With a normal ad, you might link to your official website where users can click through to find out more about your music and then move on to other web browsing. With an ad geared towards increasing your Facebook fans, when a user clicks through they are becoming fans of your page and your content will now show up in their Facebook stream increasing the chance for future interaction with you and your music.
Page Insights – Also known as analytics, this section of the profile page gives you all the info you need to improve your Facebook marketing efforts by showing you info like impressions-per-post and a full demographic breakdown of your fans and page visitors.
Set Your Own URL – You can also set the URL for your Facebook page. This makes it easier to remember — something like http://facebook.com/YOUR-BAND-NAME. Just go to http://facebook.com/username to create the URL for your page.
A Facebook page always displays more info for anyone with admin status. It’s easy to get confused, but your Fans will not see the stats and admin links that show up on your page when you are viewing it as an admin.
That’s just the beginning; there are even more advanced features for those of you who really want to invest some time and tweak your Facebook page. And be sure to check out our Top 3 Articles on Facebook Timeline for Musicians.
Sell your music on Facebook using CD Baby’s MusicStore for Facebook application
Once you’ve set up your artist/band Page on Facebook, you can be selling your music in minutes. Click HERE to begin using MusicStore for Facebook, the easiest way to sell CDs, MP3s, and vinyl directly to your fans on Facebook. The customizable app is free to use and easy to set up, so you’ll have an attractive looking store from which to sell and share your tunes on the world’s most popular social network.