What one DIY artist is doing to earn consistent streaming revenue from Spotify. Lance Allen, the instrumental guitarist who’s paying off his mortgage every month with the money he earns … Continue reading
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Make your songs more playlist-friendly with these four editing tricks
What are playlisters listening for when they consider your music? YOUR music should meet THEIR needs. [This article is based on an excerpt from Michael Warner’s book Work Hard Playlist … Continue reading
“How I increased my Spotify audience by 33% in one week with Show.co”
Building a Spotify following with smart online marketing tools. Living in a remote area makes online marketing even more essential. This article was written by Alaska-based songwriter Emily Anderson. I’m … Continue reading
Why does Twitter still matter for musicians?
Twitter lets musicians do three things they can’t do on other social platforms. First, if you hate Twitter, fine; don’t be on it. Same goes for ANY social platform. Concentrate … Continue reading
Sequential marketing with social content (or WHY YOUR MUSIC VIDEOS AREN’T WORKING!)
Is the future of music videos vertical and short? Maybe at first. No, I’m not describing a graph. What I mean is: quick videos that are shot with the camera … Continue reading
So you got on a playlist. Now what?
7 simple ways of turning a current playlist placement into longer-term streaming activity. Yes, you want to get your songs onto playlists. But once you’ve landed a placement, it’s important … Continue reading
Your Instagram stories can now link to Spotify
How to post a link to your music on Spotify as an Instagram Story. Two days ago I was wishing there was an easy way to post links to my … Continue reading
What is the most important Spotify playlist?
For most indies, algorithmic playlists will outperform curated playlists on Spotify. The question above (about which Spotify playlist is MOST important) is a bit of a trick. The answer is: … Continue reading
Is it worth advertising on Spotify?
How to promote your music with Spotify ads. [This article originally appeared on Passive Promotion.] Editor’s note: Currently, Spotify’s Ad Studio is only available in the US, UK, and Canada. … Continue reading
How to make a legit music video: advice from Wons Phreely
Creating music videos with big effects, low budgets, and no green screens. Wons Phreely is an Australian-born, LA-based synth-pop artist who’s been getting rave reviews from all over, including KCRW. … Continue reading