Music branding lessons for new artists. Whether we’re driving, checking email or just surfing the web, it can feel like the whole world is trying to sell us something. Digital … Continue reading
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How to make a grid on Instagram to build suspense
Split your images into grids on Instagram to get more mileage out of your cover art, concert posters, festival announcements, and video launches. Later this month I’m releasing a new … Continue reading
Why you should NEVER link to your singles on Spotify
Yes, you should be releasing singles on Spotify, but don’t ever link to them! This might sound like crazy talk, and maybe I’ve sensationalized the headline a bit, but here’s … Continue reading
3 ways for your E.P.K. to stand out
There have been many posts written on how to create an E.P.K. (also known as an Electronic Press Kit) — what to include, where to host it, and so forth. … Continue reading
3 ways to make your online music marketing campaign more effective
Don’t forget, you have access to major music marketing tools. Oasis, Maroon 5, Britney Spears: They’ve all spent money to boost their Spotify followings, increase YouTube views, and build their … Continue reading
How to Edit Your Artist Bio on Spotify
Curious how to change a bio on your Spotify artist profile? You can now make those edits yourself within your Spotify for Artists account! Previously all bios were provided to … Continue reading
How to make it in the new music business
Independent musician, actor, blogger, and author Ari Herstand gave a talk at the 2017 DIY Musician Conference about what artists need in order to succeed in the music industry of … Continue reading
6 interesting ways new musicians can make a name for themselves
Being a good musician isn’t an easy thing to achieve. It takes a lot of hard work, practice and patience. Even if you reach the level of a “professional musician,” it … Continue reading
How to create “bonus content” playlists on Spotify
Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks the 10th anniversary of my album The Drunken Dance of Modern Man in … Continue reading
Are music critics too nice?
The snarky freelancer that tore your last release to pieces might be the exception to the rule. I’ve been pretty lucky when it comes to “press.” I did my own … Continue reading