Blog premieres (where you give a blog a limited window of time in which they’re the ONLY place someone can go to hear a song or watch a video) have … Continue reading
marketing
A radically old-school approach to new music promotion yields big results
Last September, seven days before the release of his debut album Patterns, Irish songwriter Daniel Anderson started to really worry that his new music would “fall silently into the ether … Continue reading
Singles or Albums? 4 Reasons to Release Singles More Often
Here’s the deal: For the past 30-40 years musicians have been releasing albums. The time between those albums was often a year or more. Many musicians still use this model for … Continue reading
How a Video Trailer Can Build Hype for Your Album
Album trailers: what they are, why you need one, and where you should share it A video trailer — for an audio art form — might sound like a silly … Continue reading
“No matter what you think about Facebook, you have to market your music there”
As a musician, do you NEED to be on Facebook? And if so, how often? A couple months ago we posted an article written by singer-songwriter Eric Eckhart called “Time … Continue reading
How to create an image for your band
Band image. what is it, what’s yours, and why does it matter? Last month we published an article by Brandon Seymour called “Your image is more important than your music … Continue reading
Marketing your music 101: how to get the media’s attention
Do-it-yourself music PR Why is getting press coverage for your music important? Simple: positive media attention (and sometimes even negative media attention) can help you exponentially extend the reach of … Continue reading
A music video isn’t enough; you need a YouTube content strategy
Why YouTube is the dominant player in today’s music industry YouTube is the #1 music streaming platform in the world. It’s the #2 search engine in the world. It’s slowly replacing … Continue reading