Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
Musicians, Your Facebook Page is Not a Website
Why you should create a presence on the web that YOU control. We all love Facebook – it’s an essential tool for self-promotion. But, it’s best used in conjunction with … Continue reading
CD Baby Artists Filmed at SXSW by Look Sessions
Down in Austin for the South by Southwest music conference, CD Baby teamed up with the incredible crew from the Look Sessions to film 28 bands playing live in a hotel room in just … Continue reading
How Musicians Can Avoid Repetitive Strain Injury (RSI)
Repetitive strain injury— sounds like the punchline to a joke about breaking up with a drummer. But it’s serious business. Any of you who’ve suffered from Carpal Tunnel, Tendonitis, or … Continue reading
Promote Your Music on Facebook with Songza Playlists
If you’ve been on Facebook for a while, you’ve probably experienced this phenomenon when posting your typical promo message (“check out our new album,” “like our new video,” “we’re playing … Continue reading
Top 3 Ways to Promote Your Music If You Don't Perform Live
What’s the last band you recall “making it” without touring? Ummm…. Nilsson comes to mind (and that was in the 1960’s). The list of non-touring pop stars is probably not … Continue reading
Count It All: The Actual, Hard Costs of Touring
This post was written by guest-contributor Richard Lee Jackson, drummer and co-producer of the independent rock band Enation. Their music has been featured on ‘One Tree Hill’, ‘General Hospital’, and MTV.com. Touring is … Continue reading
Musicians: Who's Your Audience? How Do You Know?
Who are You Targeting with Your Music Promotion? By the time you’re done writing, arranging, recording, mixing, sequencing, and mastering your music– you’re probably a little too close to the … Continue reading
Musicians, 77% of Your Fans Prefer Email Marketing
Well actually, you should be communicating with your fans in many ways– albums, singles, social media, blog posts, on-stage announcements, etc. But according to a recent study conducted by ExactTarget, when … Continue reading
Twitter's Official Guide for Musicians and Artists
“For music fans, Twitter is the next best thing to being backstage.” That is how Twitter begins its official guide to Twitter for Musicians and Artists. For the first couple … Continue reading
How to Turn Music Fans into Foot Soldiers
The audio archives at the SF MusicTech Summit website are pretty… robust, and incredibly informative. If you have a few spare hours, I recommend you head over there and listen … Continue reading