Spotify Wrapped is almost here. The platform’s annual listening recap is one of the most anticipated moments of the year for artists and fans alike. During Wrapped, fans get a personalized look back at their favorite artists, tracks, genres, and more in highly shareable graphics.
For artists, Wrapped is a chance to celebrate your streaming performance metrics and thank the fans who made them possible. In this article, you’ll learn everything you need to know to prepare for this Spotify Wrapped 2026.
KEY TAKEAWAYS
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Why does Spotify Wrapped matter?
Spotify Wrapped is a major annual event that gives artists and fans a reason to celebrate and connect. In 2025, the campaign generated more than 630 million social media shares worldwide, an increase of 42% over the previous year. More than 70,00 artists submitted Wrapped video messages, generating hundreds of millions of views.
For independent artists, Wrapped is more than a year-end recap. It’s an opportunity to recognize your growth, strengthen connections with listeners, and build momentum heading into the new year.
Whether you’re celebrating your first release or reaching a new streaming milestone, here’s how to make the most of Spotify Wrapped 2026.
Record a Spotify Wrapped clip
One of the best ways to participate in Wrapped is by submitting a personalized video message thanking your fans for their support.
All artists can submit a video through Spotify for Artists for a chance to appear in their top fans’ Wrapped experiences. The submission deadline is November 6, 2026.
Spotify recommends using your video to:
- Thank your fans for listening and supporting your music.
- Share a milestone or memorable moment from the year that your fans helped you achieve.
- Tease what’s coming in 2027, whether that’s new music, a tour, or another creative project.
Submit your Spotify Wrapped clip
Follow these three steps to submit your recording:
- Record: Film your vertical video, keeping it under 30 seconds and following Spotify’s content guidelines.
- Submit: Open Spotify for Artists on desktop, navigate to Video & Visuals, and select the Wrapped banner. Upload your video and add a short caption of up to 100 characters.
- Review: Spotify will review and process your submission.
Submitting a clip gives you a chance to appear in your top fans’ Spotify Wrapped, but placement isn’t guaranteed. It depends on where you rank among each fan’s most-listened-to artists.
Your video will go live when Wrapped launches and will remain available throughout the campaign. Spotify will remove it after Wrapped ends.
Update your Spotify profile
Wrapped can bring new listeners to your Spotify artist profile. Make sure you’re ready to turn that attention into deeper engagement with your music.
Here’s a quick checklist to prepare your profile:
- Profile photo: Use a high-quality image that reflects your current artist branding.
- Bio: Update your biography to highlight your latest releases, milestones, and plans.
- Gallery: Refresh your gallery with recent, high-quality photos.
- Artist Pick: Feature your latest release, playlist, or upcoming show.
- Merch and concerts: Promote merchandise and upcoming shows.
Keeping your profile updated gives listeners more ways to explore your music and stay connected beyond Wrapped.
Share your Spotify Wrapped results with fans
Once Wrapped launches, you can access your own year-end performance recap through Spotify for Artists. There, you’ll receive personalized insights and shareable graphics highlighting your streaming achievements. Share your results across social channels with additional messaging thanking your fans and teasing what’s next.
Build your fan base on Spotify with CD Baby
As a Preferred Partner of Spotify, CD Baby provides the tools and guidance independent artists need to release music, reach more listeners, and grow their careers.
With pay-per-release pricing starting at $9.99 per single and $14.99 per album, you can distribute your music to Spotify, Apple Music, and more than 150 digital platforms worldwide, with no annual fees.
We also make it easy to claim your Spotify for Artists profile and provide resources to help you understand your streaming performance and build your audience.
Ready to get started? Create your CD Baby account today.