Posted by Ariel Hyatt – Tuesday, 9 November, 2010
It happens to me all of the time when I teach artists social media. The face goes blank, the frustration begins to settle in and then the artist says it:
“I just don’t have anything interesting to say.”
REALLY?
I’m shocked by this every time. You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!
So PHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.
All you are missing is a System for Social Media Success.
Luckily, unlike sheer God-given musical talent, social media is a learnable skill.
As I was teaching my system to a client in my kitchen a few weeks ago over coffee and bagels and it HIT me… and so I created:
THE MUSICIAN’S SOCIAL MEDIA FOOD PYRAMID!
Remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…
You wouldn’t eat only bagels all of the time. They are a treat once in a while, but they are not healthy to eat every day – and a diet of only bagels would be boring!
Most artists are only serving their audiences bagels all of the time. Plain bagels. Over and over again.
Uninteresting.
We want a burger, or a giant green healthy salad, we want some candy, give us protein!
But you keep serving bagels, bagels, bagels!
These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.
Download Your Social Media Food Pyramid PDF:
GROUP 1. DIRECT ENGAGEMENT
Like: BREAD, CEREAL, RICE & PASTA
Servings (Recommended Frequency): 3 – 4 out of every 10 posts
Make sure you’re in a two-way conversation with people consistently
GROUP 2: SHINE A LIGHT ON OTHERS
Like: FRUITS & VEGETABLES
Servings (Recommended Frequency): 3 out of every 10 posts
All the best social media users know this and use it well. This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get known.
Reprint pieces of things that they’ve written, or link to music players. Review albums – talk about why and how those albums influenced you
by using https://www.bit.ly to track the effectiveness and to shorten your tweets.
GROUP 3. CURATE CONTENT
Like: MEAT, POULTRY, FISH, BEANS, EGGS
Servings (Recommended Frequency): 2 – 3 out of every 10 posts
Content may be king but content curation is queen!
Ask yourself: How do I spend time online? What do I read? Are there sites I visit daily? Add them to the RSS reader (here is a brilliant Commoncraft video that will teach you how to set one up. Then all you have to do is grab the content you like and share (remember to always give credit where credit is due).
Music: Use Blip.fm, Song.ly, Jango, or LastFM to share music
Recipes: Post links to foods you like from Epicurious or TheFoodNetwork
Media: Post book reviews, music reviews or film reviews
Blogs: News, politics, celebrity gossip, parenting, fashion, art, sports – all make good topics for people to connect around
GROUP 4. A PICTURE SAYS 1,000 WORDS
Like: MILK, CHEESE & YOGURT
Servings (Recommended Frequency): 2 out of every 10 posts
Visuals are extremely effective. And they mix up your strategy nicely.
Take photos using your mobile, post them directly to Facebook or to your Twitter stream.
GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION)
Like: FATS OILS & SWEETS (Use Sparingly!)
Servings (Recommended Frequency): 1 out of every 10 posts
Of course, these are OK to do once in a while, not in an over-hypey, annoying way. Just like treating yourself to a great pastry or some fries: it’s OK – but not too often!
It is after all, vital to tell people if you have an album coming out, a new track, a show, or anything that’s newsworthy, noteworthy, and important for your fans and followers to know about.
Don’t forget about your specific calls to action or these won’t be fruitful.
So – Choose from Groups 1-5 and mix it up and soon you will be fully engaging people easily and naturally, without thinking. Just like eating!
Ariel Hyatt is Author of Music Success In Nine Weeks and founder of Ariel Publicity & Cyber PR