That’s flat-out false.
When someone is searching for the perfect song to fit a scene in a film, TV show, or commercial, the ONLY thing that matters is how well the music supports the action.
Unlike other aspects of the music/media business, sync licensing success is not based on age or freshness, release date, or “relevance.”
It’s based on usage and need. What do the lyrics say? What does the music sound like? Does it fit the vibe or theme of the scene? The track needs to be useful for the production. That’s it.
Even your oldest songs — songs you may’ve long since stopped performing — can earn you sync revenue. And you never know what music supervisors will be looking for, so it’s smart to get all your material into a sync licensing catalog.
Remember, sync licensing needs span all different time periods. Your lute music might be great for a show about Elizabethan England. Your vintage psych-rock track might be perfect for a film set in 1960’s California. Your song about Julia Roberts might be perfect for an AMC advertisement promoting a weekend of Julia Roberts films (true sync success story).
And here’s an old song by Barry Louis Polisar that was recently re-discovered and used in an Android commercial:
When you get a placement for an older song, not only do you receive the sync fee (and any related publishing royalties for the performance), but you also have the potential of reaching a new audience, reconnecting with old fans, and reinvigorate your entire catalog.
So don’t hold your back catalog back! Get it signed up for sync licensing today.