Using singles to build your fan base: The Incremental Album

Music fans are getting more and more accustomed to instant gratification. They want to feel connected to the process and the progress – not JUST the finished product. Waiting a year or more to put out the “perfect collection of songs” all at once could actually be costing you. But with CD Baby’s new singles program, you can release songs one-at-a-time getting them up for sale right as you finish up with each track.

Here’s where you can really get your fans base excited: enlist them to become your de facto A&R team, by offering up singles after you finish recording each song.  Seek out their opinions and use that feedback to determine the strongest tracks. Compile those songs into an EP (maybe include some demos and alternate versions, too) at the end of each 3 or 4 month period. Finally, at the end of the year, take the best of the best (your fans have already helped you decide this) and compile them together into one killer full-length album. This process has a few big benefits:

Fan engagement: You’ve kept your fans engaged and made them feel a part of the creative process by seeking out their opinions in real-time.  They feel invested in the new project and will be eager for it’s final release.

Multiple Products: You have more opportunities to earn revenue, selling singles, EPs, and full-lengths. Remember, you’ve STILL made a full-length album by the end of the process.

Crescendo: You’re a saner, healthier individual because you didn’t slave away on an album in SECRET for a year. You built it piece by piece, letting it be revealed in public, and allowing it to develop into a product your fans KNOW they want because they’ve heard you build it song by song.



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