I know that tweeting or making a 20-second Facebook post is way more fun than updating your website. But here’s the thing: your website is the only place online where you control the entire visitor experience. Don’t neglect it!
Whether you’re displaying concert photos, escorting fans through an interactive liner-notes page, asking them to sign up for your mailing list, streaming new demos, or driving visitors to your online store, your website is the place where you can do it all YOUR way.
Here is an interesting analysis, written by Michael Brandvold, of how the band KISS greatly increased their social media presence at the expense of their website traffic, which has cost them some dough. Granted, KISS ain’t exactly “indie.” But the lessons learned should apply to all artists.
-Chris R. at CD Baby
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Chris Robley is an acclaimed singer-songwriter and award-winning poet from Maine.
His Beatlesque indie-pop and milltown Americana songs have been praised by The Associated Press, No Depression, KCRW, The LA Times, Boston Globe, NPR, American Songwriter, and others.
His poems have appeared in Poetry Magazine, Prairie Schooner, The Poetry Review, and more.
Robley has received a Maine Literary Award in Poetry, Boulevard’s Emerging Writers Prize for Poetry, and in 2016 was selected by former US-poet laureate Robert Pinsky as a finalist for the Dorset Prize.