I know that tweeting or making a 20-second Facebook post is way more fun than updating your website. But here’s the thing: your website is the only place online where you control the entire visitor experience. Don’t neglect it!
Whether you’re displaying concert photos, escorting fans through an interactive liner-notes page, asking them to sign up for your mailing list, streaming new demos, or driving visitors to your online store, your website is the place where you can do it all YOUR way.
Here is an interesting analysis, written by Michael Brandvold, of how the band KISS greatly increased their social media presence at the expense of their website traffic, which has cost them some dough. Granted, KISS ain’t exactly “indie.” But the lessons learned should apply to all artists.
-Chris R. at CD Baby