You’d think that a member of both Grandaddy AND Modest Mouse would have an a easy ride on the gravy train to the top. But nowadays, music promotion is a complex beast and even Jim Fairchild had to toil in the trenches of Google adwords, Facebook ads, and botched PR campaigns in order to get his newer solo project some well-deserved attention. Thankfully, he and his strategically-minded friend Ty White stuck it out and finally, after several big missteps, stumbled upon a winning approach. And even better, Ty documented the whole experience for our friends at

Check out the full article here to learn how boring terms like “clicks per day” and “cost per click” can make a big difference in getting new fans to experience the magic of your music.

-Chris R. at CD Baby