My co-worker Molly just sent me a link to this Tweet because she knows I love Vine, and because it’s a great example of how to use Twitter’s new video tool to generate buzz.

The power of curiosity

We love to solve mysteries and decode secrets, even if they’re only half-veiled.

Next time you make an album, a fancy concert poster, a band logo, or a life-sized cardboard cutout of your drummer — tease it on Vine and let your fans complete the puzzle in their minds.

They’ll be twice as excited when the full secret is revealed.

For more tips on using Vine, check out our article “8 Ways to Promote Your Music with Vine.”

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Music Promotion on Vine