Hip hop blogger Mike Trampe wrote an interesting article you might want to check out about online music promotion called “5 Things Rappers Shouldn’t Be Doing on Social Media.”
It’s all good stuff, but the part that really made me think was this:
STOP sending your music links to people on on twitter (unless they asked), especially celebrities and industry vets. I get shown new music all the time from friends, family and industry colleagues. You know the first question I ask them? “How did you find out about the artist.” And not ONE TIME have they said from being “sent” a music link on twitter. People in general, but especially busy industry people do not have the time to listen to all the music being sent to them via twitter mentions. So why waste the time to send your music to a bunch of random people hoping they click it? That’s not promoting, marketing or social media. That’s one word. SPAMMING. Stop being lazy, do your research and learn how to market your music properly. Google is free, libraries are free, knowledge is free. Educate yourselves or get left behind.
Do you think Trampe is right? How useful is Twitter for getting the attention of the press, bookers, or labels? Or should you be using Twitter to stay in touch with your EXISTING fanbase? Let us know in the comments below.
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