Should you release one song at a time? Or a whole album?
The ongoing question: Is it more effective to release larger or smaller collections of songs? Well let’s look at how the debate plays out in 2022.
The benefits of albums are:
- They’re a milestone, showing a bigger evolution in your musical career
- It’s easier to get press/PR coverage
- You can sell CDs or vinyl
- You have more musical material from which to draw design inspo, create merch items, etc.
- Higher visibility in many streaming platform discographies
- More music marketing opportunities
The benefit of singles are:
- There’s less pressure, so you can have more fun and experiment with new styles and collaborators
- Streamlined music production process can be cheaper and quicker
- Digital-only provides speed to market and greater testing/flexibility
- They’re the natural fit for getting on playlists
- Concentrating on one song at a time can help focus your marketing efforts
- More frequent releases can boost algorithmic streaming activity
So which music format is best?
Honestly, it’s a false dilemma, based on some very 20th-Century considerations.
You can do both. It’s easy to do both. There’s benefits to both. And as long as you find the right balance, you SHOULD release both albums and singles.
Right now at CD Baby, it’s just $4.99 to release your next album or single.