CD Baby just changed the way you market your music

How to run audio ads on Spotify and iHeart Radio

Now you can easily target music fans on Spotify, iHeart Radio, and more — all from one ad platform.

CD Baby is always trying to find new, effective ways that artists can market and promote their music. So we’re really excited to tell you we’ve launched a first-of-its-kind tool on Show.co (our music marketing system) to help you reach the right audiences on audio platforms like Spotify and iHeart Radio (with more coming soon), as well as the most popular music websites.

For a detailed interview and strategy discussion on how to use this tool, listen to Episode #226 of the DIY Musician Podcast

Show.co’s Ad Builder tool helps you:

1. Run audio ads on Spotify and iHeart Radio to reach new listeners

With Show.co’s Ad Builder tools, you can finally target listeners on giant streaming platforms (iHeart and Spotify are available now, with more to come soon)! Drive streams, ticket sales, web traffic, and more with a 30-second audio ad, which can be served to active listeners on Spotify and iHeart Radio in the USA who are most likely to convert (based on your targeting criteria: geography, genre and playlist interests, etc.)

Check out our guidelines and best-practices for creating 30-second audio ads on Spotify. 

2. Target major music websites with your message

Ad Builder also lets you advertise your new release, tour, or video with digital banners that will be displayed on the most prestigious websites where music fans are already hanging out (Rolling Stone, Pitchfork, Billboard, etc.)

At last, you can target audiences on big music platforms (and beyond) — all from one dashboard

With Show.co you can take advantage of both of the ad types mentioned above without having a huge advertising budget or managing a complicated ad account.

As far as typical advertising costs go, our Ad Builder is super affordable:

  • You can place audio ads on Spotify with a minimum budget of $50.
  • You can run a banner-ad campaign for as little as $20.

More info about advertising your music via Show.co

  1. Campaigns can run for a maximum of 31 days
  2. All ads are manually inspected, so you know they’re going to meet the requirements of the websites or digital music platforms where they’ll run
  3. With banner ads, you can upload 5 different banner sizes for maximum reach

If you don’t have a Show.co account already, you can create one FOR FREE within your CD Baby dashboard. Click the “Free Marketing Tools” link.

If you don’t have a CD Baby account, create one HERE. It’s FREE too (no distribution required).

The Ad Builder tool obviously requires an advertising budget, but all the other campaigns (Spotify pre-saves, YouTube premieres, etc.) are free for you to use right away. And when you’re ready to run an ad campaign, we’d love to help you out. Click the “Ad Builder” link when you’re logged into Show.co.

Create your FREE Show.co account right now



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