This article was updated October 12, 2026
You’re ready to pitch your new release or approach a venue about booking a show. Can the person receiving your email check out your music, understand your story, and find the materials they need without asking you for each piece? With an artist electronic press kit, they can.
What is an electronic press kit?
An electronic press kit (EPK) provides essential information and assets for someone who is new to your work – simplifying the introduction process and saving you time. It showcases your music, artist bio, visuals, and press quotes in a single page for easy reference. You can use your EPK to pitch the press, venues, festivals, labels, and booking agents on opportunities to advance your career.
What should an electronic press kit (EPK) include?
As an electronic press kit is only one page, you’ll need to be strategic and efficient with what you include.
Your music
Put your music near the top. For an upcoming release, feature the lead single and label the title and release date. If you’re introducing your broader work, choose two or three tracks that represent your current sound.
Use an embedded player (for a webpage) or clearly labeled listening links (for a PDF). When pitching unreleased music, provide a private listening link and any access instructions. Offer downloadable audio when requested, using the recipient’s preferred format.
A short artist bio
Write a concise, third-person bio that covers your artist name, location, style, relevant background, and what you’re working on now. For bands, include member names and roles where useful.
Be specific about your music and the experiences behind it. A distinctive detail about your songwriting tells someone more than calling yourself “groundbreaking.” You can include relevant influences or a brief “for fans of” description to help introduce your sound.
Place the short version on your EPK and link to a longer biography if you have more to share. Need a starting point? Read our guide to writing an artist bio.
Downloadable press photos and artwork
Include clear, high-resolution promotional photos with both horizontal and vertical options. Add cover artwork when you’re promoting a release. Make all files easy to download.
We recommend labeling each file with your artist name and including the photographer’s credit. Provide only images you have permission to share for the intended promotional use. A journalist should be able to tell which photo they’re downloading and how to credit it.
Lacking photos? Learn how to organize a photoshoot to promote your music.
Videos that support your pitch
Choose a small selection of relevant videos. A music video can help introduce a release; a live performance can help a booker understand your stage presence and sound. For live clips, prioritize clear audio and a representative performance – phone footage is just fine.
Press coverage and relevant achievements
If you have reviews, interviews, or other coverage, include a few short excerpts with the outlet name and a link to the original piece. Add relevant milestones, such as an award, notable support slot, or radio play.
No press coverage yet? Learn how to pitch the press and in the meantime, build your EPK around your music, story, and available assets. You can add recognition as it comes.
Performance history and upcoming shows
For outreach to bookers, include relevant past performances and confirmed upcoming dates, with venue names and cities. Ticket history can help support your pitch when it demonstrates your ability to draw an audience in an area you’re hoping to play.
Be precise: identify whether you headlined or supported, and distinguish tickets attributed to your act from total event attendance. A support slot at a packed venue doesn’t establish that you personally sold every ticket.
Contact details and official links
Lastly, make your contact email easy to find. If you have separate booking, management, or press contacts, label each role. If you handle inquiries yourself, your own professional email is enough.
Include your official website and active social profiles so recipients can explore further.
How to build and share your EPK
You can create an EPK as a webpage or a PDF document. A webpage is useful for more public promotion and the URL can always be linked via QR code on printed assets. A PDF document can be helpful for direct, personal email outreach.
Whichever you choose, be sure to make your page navigable with clear headings, easily legible text, and a layout that’s mobile friendly. Think about hierarchy of information when laying out details — your artist name, bio, and links to your music and other assets should be at the top. Press coverage, performance metrics and accomplishments, and concert history can be toward the bottom.
Before finalizing and sharing with contacts, always test every embedded player, asset link, and file for sharing permissions.
And lastly, remember: an EPK is an asset you can lean on to make the admin of networking and outreach easier. It shouldn’t be your entire email. Always include a brief, persona.
Create your next opportunity with CD Baby
Your EPK gives people a clear introduction to the music you’re building your career around. Ready to release your next single or album? Distribute your music with CD Baby and take the next step toward reaching listeners around the world.