Your homework for the holidays. If you find yourself with some downtime this December, we’d like to suggest a few simple things that can make a big difference for your … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
5 things most musicians are missing on their Facebook page
People will only visit your Facebook page ONCE! Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll … Continue reading
WARNING: Don’t put “duplicative” content on your YouTube channel
The DOs and DON’Ts of duplicate content on YouTube. Wait, did I say there are DOs? Sorry. No. There are no DOs. Just DON’Ts. DON’T have duplicate content on your … Continue reading
Why a FOLLOW is more powerful than a PRE-SAVE on Spotify
What should your top priority be when promoting new music on Spotify? There are many ways to skin a cat, as they say. (Who are they, and why are they … Continue reading
How to premiere a new video on YouTube
YouTube launches a “premiere” feature so your viewers can watch a video together the moment it’s published. Weeks ago, Facebook announced that they’d made their scheduled video premiere feature available … Continue reading
What every musician should know about remarketing
Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing shouldn’t be a guessing game. At least not ALL the … Continue reading
Promote your concert dates via Pandora AMP’s Eventbrite integration
Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you … Continue reading
How to increase your YouTube subscribers with one simple link
Automate the growth of your YouTube channel by creating a shortened automatic subscription link. Then share it in strategic places. I’m a renowned lover of all things automation. I’ve automated … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
Three ways you should THINK DIFFERENTLY about releasing your music
How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an … Continue reading