In the music and career of Mexican artist Peso Pluma, “old & new walk hand-in-hand.”
That’s how Erika Parr (CD Baby’s International Content Marketing Manager) describes it in the THE WORLD, an ongoing segment from our podcast that brings lessons from non-English-language music scenes to the DIY Musician community.
Peso seemingly came out of nowhere. One day he’s working at a restaurant, the next he’s conquered global music charts, late night TV, and Coachella!
But like most “overnight” success stories, there are years of work behind the scenes, dialing in a unique sound, smart branding, building the right team, and much more.
Check out the video above to hear how Peso Pluma:
- Blended the familiar styles of home (in the form regional Mexican music influences) with a modern, joyous, urban, social-media sensibility
- Built a team around his music that propelled him towards success
- Stayed true to himself while reaching a global audience of millions
Peso continues the trend of non-English-language musicians dominating the charts, and we’re going to hear many more of these stories in the coming years. Stay tuned!
Image of Peso Pluma by Ruth Orozco: used according to Creative Commons terms.
Chris Robley is an acclaimed singer-songwriter and award-winning poet from Maine.
His Beatlesque indie-pop and milltown Americana songs have been praised by The Associated Press, No Depression, KCRW, The LA Times, Boston Globe, NPR, American Songwriter, and others.
His poems have appeared in Poetry Magazine, Prairie Schooner, The Poetry Review, and more.
Robley has received a Maine Literary Award in Poetry, Boulevard’s Emerging Writers Prize for Poetry, and in 2016 was selected by former US-poet laureate Robert Pinsky as a finalist for the Dorset Prize.