Will Instagram’s new move hurt or improve the platform?

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Instagram for musicians (and its dirty secrets)Instagram has announced plans to organize your feed based on, allegedly, the things you most want to see — similar to how Facebook determines what posts are displayed in your feed.

But will a move away from chronological organization end up hurting the photo and video platform? Is it a step towards more paid promotion on Instagram?

Here’s Instagram’s announcement:

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.

Okay, that’s their say. What’s yours? Let us know what you think in the comments below.

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  • Tony Meade

    So, basically, they’re doing the Facebook thing, which means that your posts won’t reach all of your followers. An option of buying more views will be forthcoming shortly.

  • Lauryn Shapter

    It seems to me that this is the modus operandi of social media: we begin using it, sometimes for fun, but mostly because we believe it will help further our careers as independent musicians. And once we are hooked into believing the views and the likes might actually mean something, our potential post views are determined by someone else, someone who will decide upon their popularity or view-worthiness. And yes, if we want any influence on that, we can pay for it, which I’m certain will be the next step. I do understand that these platforms have created something and also need to make money; I just wish it did not always feel like it was on the backs of the kind of people who are likely to be reading a diymusician blog.

  • Jonny Smokes

    Why can’t they just make a social media platform that works from the start, then leave it alone? Stop “improving” things and just listen to the Beatles and LET IT BE…

  • Ha, right? But I think the profit motive might have something to do with it.

    @ChrisRobley