1. Buy One – Get One Free
Use CD Baby’s quantity discount to encourage fans to buy two discs for the price of one. Then they’ll have a gift for someone on their list, too. If they’re remotely interested in purchasing your music in the first place, this bargain could seal the deal.
2. Run a Limited-Time Holiday Sale
Announce to your email list and social networking friends that from now until the Holidays you’ll be selling your discs on CD Baby for a reduced cost. Then, after the holidays, just go back into your account and raise the price again.
3. Think Tribally to Extend Your Reach
Everyone loves End-of-Year Best-Of lists. Everyone loves gift guides. Write a top-10 list of your favorite local music and share it with your fans. See if some of the bands you recommend will return the favor and plug your music to THEIR fans.
Oh, and with all 3 of these tips, tell EVERYONE! Email your fans. Tweet about it. Post a link to your CD Baby page in Facebook. Don’t be shy.
-Chris R. at CD Baby