How to Promote Your Music with SoundCloud

August 2, 2012{ 34 Comments }

soundcloud logo 300x190 How to Promote Your Music with SoundCloudSince CD Baby enables you to make all the music you distribute through us available on SoundCloud with the push of a button, I thought it’d be a good idea to list some of the ways you can use SoundCloud to promote and share your music across the web.

10 ways to promote your music with SoundCloud

1. Share your music publicly-

SoundCloud was designed to be the simplest way to store your tracks in one place and “push them out” to social networks, blogs, etc. You can easily share single tracks or “sets” (a playlist of songs that all appear in one waveform player) to Facebook, Twitter, Tumblr, and more– or embed the SoundCloud player manually! Just click the “share” button on the player to get started sharing your music with the world.

When it comes to fan engagement, there are dozens of possibilities for sharing tracks and sets on SoundCloud: ask for feedback on alternate mixes, encourage your fans to create their own “perfect setlists,” post an untitled track and ask for fans to comment with their suggestions for the song name, etc.

Screen shot 2012 08 02 at 10.04.34 AM How to Promote Your Music with SoundCloud

2. Make it easy for bloggers to access your tunes-

SoundCloud makes it easier for you to do your own digital PR. Send your tracks to bloggers and journalists; you control whether they can download the tracks or simply stream them.

 3. Share your works-in-progress privately-

Got some new material that you’d like to share with select fans? Are you collaborating with an artist across the country? The same private sharing feature that helps you manage your digital PR enables you to offer exclusive content and to solicit feedback from your producer, label, friends, or bandmates without having to “release” the tune to the world.

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SoundCloud: The Tour from SoundCloud on Vimeo.

4. Give away free tracks

SoundCloud lets you offer tracks as free downloads. Choose a few of your best tunes and let fans download them for free. It might help your music go viral.

5. Stay engaged: check your comments, and comment on others’ waveforms

One of SoundCloud’s coolest features allows listeners to leave comments at specific points in the waveform. “Hey, I love this chorus!” “That guitar solo should be louder.” And so forth.

Be sure to check your comments, reply to your listeners, and leave comments on other bands’ songs as well!

Screen shot 2012 08 02 at 10.05.19 AM How to Promote Your Music with SoundCloud

6. Join “Groups”

There are all kinds of genre and location-based “groups” on SoundCloud. Pick out a few that you think your music would be right for, join ‘em, and submit your tracks. It’s a great way to build a little online community that could lead to sales and gigs down the line.

7. Host a remix contest

Check out SoundCloud’s advice on hosting a remix competition. Then post all your song’s individual tracks and enlist your fans to make some killer remixes.

8. Follow, follow, follow

SoundCloud, in many ways, is a social community– consisting of content creators, listeners, critics, bookers, and more. You can be both a listener and creator. You don’t need to follow every person that follows you, but it’s wise to follow anyone who’s actively engaged with your music. After all, those are the people most likely to share your music with their own friends and followers.

9. Explore extra features

Whether you use the features of a Premium SoundCloud account (display artwork, additional player widgets, etc.), build a custom player like Band Of Horses or The Golden Filter, or “hack” the SoundCloud player yourself, there are plenty more options to explore when it comes to sharing your music.

10. Use SoundCloud’s “Buy Links”

SoundCloud allows you, via your track/set settings, to include links in the player that point people to where you’re selling your music on and offline. Be sure to send listeners to CD Baby so they can purchase your CDs, MP3s, and vinyl!


How do you use SoundCloud? Has it been an effective promotional tool? Let us know in the comments section below.

[For more info on SoundCloud promotion, click HERE and HERE.]

SoundCloud – Scion Music(less) Music Conference from Scion A/V on Vimeo.


You shouldn’t have to upload your music a billion different times. Let CD Baby upload your music to SoundCloud for you!


  • Flyer Lizard

    Thanks Chris!

    • Christopher Robley

      Hey Mr. Flyer Lizard, sho thang. Hope you're well.

  • Christopher Robley

    That's very kind and cool of you to do, purchasing the music you liked. Also,… I hope you're not SoundClouding AT work!!!!!! ; )

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  • Christopher Robley

    Well,… [hint] it's well within the realms of possibility.

  • Christopher Robley

    Hey E, I'm pretty sure this is easily resolvable. It's a result of SoundCloud having a linkup with one of our digital partners (I think MediaNet?– but don't quote me) that has your music in their system. Send an email to and explain the situation. They can "whitelist" your tracks.

  • Christopher Robley

    Hmmm. I'm not sure what would cause that. Please email and we can look into it for you.

  • Christopher Robley

    I don't believe Soundcloud pays performance royalties for streams, but don't quote me on that.

  • Christopher Robley

    I'm not sure I understand what you're trying to do. Are you trying to import a song to SoundCloud? You can definitely do that from your computer. If you're having difficulty, contact SoundCloud's customer service and they can help you upload.

  • Christopher Robley

    Yes, they do have many similar features. However, the big thing with SoundCloud is that their player enables commenting on the wave form itself, so it's an excellent solution for long-distance musical collaboration, as well as getting your fans' input on particular tunes.

  • Christopher Robley

    We're discussing, but no solid plans yet.

  • Brandon Speth

    Check out my band!

  • Brandon Speth

    Check out my band Luther Heggs named after Ghost and mr. chicken with don knotts.

  • timelordtk

    I think you need to change the link sir :)

  • Josh Milo check my sound cloud out please

  • Official H51 outlet.

    Great advice, and essential in todays market. we wouldn't have the reach we have today without it.

  • NCS Andy
  • State of Psychosis

    FREE SoundCloud Promotion! –

  • State of Psychosis

    yea you want to use cloudkillers for sure. it's the best site by far for soundcloud promotion because most of the other sites just spam your page with fake bot plays while CK is real person to person plays/comments and it's free.
    how can you beat that lol

  • Igor music-sindrome-in-my-mind-2

  • Liberty Francois

    Sorry I Kept U Waitin' New Single "Distant Memories" Follow Me On SoundCloud.Com/li63rty

  • Peter Paul Rodriguez

    It is hard for artist to promote their music in the internet, since 'everyone' wants to be a singer or producer. Harlem Shake success inspired us to promote music by YouTube, the key component is.. Virality. Check:

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  • a davis

    Check out Con-Crete Souljaz on soundcloud a rap group from Florida all feedback is welcome!

  • Mr Indie

    Please feel free to check out my music Alpha Wave Movement. Ambient/space music contemplative slow evolving textural electronica.
    I also compose ambient/dub as Within Reason. There are samples on Sound Cloud for each project. Enjoy.

  • Si Jewell

    I posted a new song to soundcloud, just a demo, but its a been a while! Listen here –… …
    #SoundCloud #demo #music #tune

  • Chris Cairns

    Soundcloud is a very powerful promotional tool with a wide audience. Please enjoy my newest track

  • Jerett Franklin

    Thanks Chris

  • On Target Records

    Thanks for this spot on post!

    I’ve been using this method as well as setting goals to be even more effective in sharing my music and I’ve been seeing the results.

    It is time consuming to do it on a large scale but you reap what you sow!

  • On Target Records

    Thanks for this spot on post!

    I have been using SoundCloud accordingly as well as setting achievable goals and I have been seeing the results!

    It is time consuming to do it on a large scale but you reap what you sow!

  • sekarumnrtrn
  • sekarumnrtrn
  • Mikhail Kuznetsov
  • Gabry A.