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Music Promotion

10 music marketing lessons I learned from Lisa Lepine

Last week the music community of Portland, Oregon lost one of its true gems: Lisa Lepine, the “ProMotion Queen.” Lisa — in her various roles as manager, festival booker, promotion … Continue reading →

July 14, 2016
Music Promotion

Here’s what a PR checklist looks like for established vs. developing bands (from a music publicist)

[This article originally appeared on the Sonicbids Blog.] PR campaigns for established bands are obviously different, by nature, than PR campaigns for developing bands. Boiled down to base parts, bands … Continue reading →

February 16, 2016
Music Promotion

Marketing your music 101: how to get the media’s attention

Do-it-yourself music PR Why is getting press coverage for your music important? Simple: positive media attention (and sometimes even negative media attention) can help you exponentially extend the reach of … Continue reading →

June 3, 2014

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