How a mid-level indie-rock band became the crossover stars of 2017. Portugal. The Man works hard. Like, really hard. I mean, they create adventurous and catchy music too. But after … Continue reading
marketing
How to boost sales & build hype with pre-sales on iTunes and Amazon
Start “selling” your new music before its official release date. A pre-sale on iTunes or Amazon allows your fans to order your music anywhere from one week to six months … Continue reading
How to make a grid on Instagram to build suspense
Split your images into grids on Instagram to get more mileage out of your cover art, concert posters, festival announcements, and video launches. Later this month I’m releasing a new … Continue reading
3 ways for your E.P.K. to stand out
There have been many posts written on how to create an E.P.K. (also known as an Electronic Press Kit) — what to include, where to host it, and so forth. … Continue reading
3 ways to make your online music marketing campaign more effective
Don’t forget, you have access to major music marketing tools. Oasis, Maroon 5, Britney Spears: They’ve all spent money to boost their Spotify followings, increase YouTube views, and build their … Continue reading
6 interesting ways new musicians can make a name for themselves
Being a good musician isn’t an easy thing to achieve. It takes a lot of hard work, practice and patience. Even if you reach the level of a “professional musician,” it … Continue reading
“I’m a full-time solo pianist and I’ve made my living through streaming royalties”
How one DIY musician found her audience through music streaming. I remember as a kid, my mom had a bunch of records by legendary pianist George Winston in our family … Continue reading
CD Baby artist GLASYS gets the attention of T-Pain… and 600k other viewers
How one indie artist connected with a notable rapper through social video. Gil Assayas makes dark synth-pop under the name GLASYS, and he’s one hell of a keyboard player. I … Continue reading
How should I promote my music? Set up a content marketing plan!
The basics of a content marketing plan for musicians. Music promotion is something a lot of people struggle with. It can be tough to find something that actually works. After … Continue reading
A record store never would’ve said THIS twenty years ago
“Hi, welcome to Tower Records. You’re a musician? Great, why don’t you stop by every single day to take a look through our accounting books so you can find detailed … Continue reading