Chad Lawson is a fantastic pianist and a creative composer/arranger. Pair that with a mind for marketing and it’s no wonder this Steinway artist is at the forefront of independent classical music.

His recent album The Chopin Variations, which has been called “the classical CD for people that hate classical music,” went to #1 on both the Billboard Classical and Billboard Crossover Classical charts (and on Amazon and iTunes’ Classical charts too).

In this video profile, Chad details his own musical independence, how DIY artists are now the most relevant segment of the music industry, and all the ways CD Baby’s global distribution and licensing services help him make money while he sleeps. Check it out!