Today, we came across this article in the Village Voice about how Converse is opening a studio in NYC for bands of their choosing to use for free. Corporate curation is nothing new, but it IS becoming more common, and certainly more accepted, especially among the bands and genres that it most benefits.
Are you selling out if you take money, promotion, or “free” services from Mountain Dew, Red Bull, Nike, or Apple? Or are you simply making a wise decision on behalf of your music and business? Are there strings attached? Are they worth it? We’d love to hear what you have to say about “selling out”?
-Chris R. at CD Baby
(photo of shoe taken by Suat Eman, as featured on FreeDigitalPhotos.net who has kindly given us permission to use it for free)