Is Your Artist Name Getting Lost On Google?
Musicians: Don’t be “UnGooglable!”
Is it “unGooglable?” Is it “unGoogle-able?” Whatever, I think you get the point:
You need your music, your website, your videos, your social presence to be found FIRST when someone searches for your artist name online.
Whether you’re a young garage band about to play your first gig, a YouTuber reconsidering your channel name, or a musician who’s about to be signed, when it comes to SEO (search-ability) considerations around your artist name, there are some common rules that apply no matter how you’re releasing music.
Tips On How To Choose Your Artist Name
Google your artist name first
Your name should be original.
Don’t call yourself the thing that you DO.
Your artist name probably shouldn’t have parentheses or a colon.
Be careful with funky spellings.
Limit the number of monikers you use.
Know your brand, and match it to your name.
Avoid using your own name if it’s common.
Don’t use terms that are commonly searched online.
Take your time when choosing a name.
Your artist name is more than a username.
This is the most important thing, and the easiest way to ensure your name is unique: search for whatever artist name you’re considering BEFORE you settle on something. You don’t want to find out later that you’ve got competition, plus a Trademark lawsuit on the horizon.
Duh. There are probably a thousand “Accordion Girl” videos on YouTube, but what about “Subsonic Accordion Banshee?” Stand out! Not only will this help you differentiate yourself in search, it will help show that your unique brand is more interesting than those who didn’t take the time to find a name that wasn’t already taken.
It’s implied in the example above, but don’t name yourself “Piano Covers” or “Video Game Classics.”
Let your name be bigger (and more searchable) than the kind of music you make. If anything, try mashing up your name with your genre, like Subsonic Accordion Banshee, Samurai Guitarist, Piano Mangler Bob, or Banjo Guy Ollie.
Loose Collars Bluegrass Trio is a perfectly fine band name.
Loose Collars (Bluegrass Trio) or Loose Collars: Famous Bluegrass Hits is not.
Your band name is Trahppyhhk EyeLanz3000?
Aunt Joe is gonna type “Tropic Islands Three Thousand” into her search engine. Sure, Google MIGHT know how to find you, but that’s a big IF.
Maybe choose an artist name that kicks ass even when you spell it correctly!
Oh, and don’t expect people to know how to spell a cappella.
This applies to casing as well: “TrOpIc IsLaNdS tHrEe ThOuSaNd” is not going to help your case.
We all know a bunch of hip hop stars who go by multiple names, and Will Oldham has released music under a trillion monikers, but there’s a difference between you and them. They’re already famous.
When you’re building your career, don’t confuse your audience by putting out similar music under a bunch of different names.
Is your music all over the map? Do you get creatively restless? It’s probably best not to name yourself something that pigeonholes a genre like “Batshit Bonkers Ballroom Big Band.” Instead, choose a name that can serve as an umbrella for all your output.
Conversely, if you know you’re a diehard servant of swing for life, the five Bs above might just work!
Nate Smith? Expect listeners to be confused, since there’s probably a Nate Smiths in every genre. Also, expect your music to get mixed in with other artists’ catalogs on platforms like Spotify.
Save yourself the headache. Try inventing a memorable stage name or moniker.
And avoid single-word artist names that are already common things (like “Soap” or “Rope” or “Dope” or “Stars” or “Cars” or “Mars.”)
As for common search terms, “Used Bass” or “Lottery Tickets” might not be common artist names, but they sure as hell get a ton of search activity, and your music will be buried under a thousand other results.
Don’t rush into choosing your band’s name. It conveys a lot. It might be your single most important “branding” tool, so give it power.
Cover song artists should be even more careful choosing a great, searchable artist name, because people won’t be searching for you online using original song titles.
Treat it accordingly.
I don’t hear a name like Kill, Kill, Condemnation and picture peaceful New Age piano.
You want your name to evoke a mood that answers the question: “What will I hear when I listen to this artist.” If your name isn’t serving that purpose, or at the very least giving accurate hints, then it’s worth changing course.
Any other tips for choosing a good, searchable band name? Holler below!