The no-no of not knowing. Everyone gets a little boost from feeling like their channel is doing well, but what are your Key Performance Indicators (KPIs, for short)? Chances are, … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
One band. Two members. Three songs. Hundreds of thousands of monthly listeners on Spotify.
How Post Precious built a big audience with just a few singles. Alex Winston, one half of the new synth-pop duo Post Precious, played a showcase of her solo material … Continue reading
The complete Facebook Live toolkit for musicians
What you need to take your Facebook Live game to the next level. Here’s the thing about Facebook Live: you can go live with nothing more than your phone! Hardly … Continue reading
How should you use your email list in between new releases or gigs?
Setting up an automated (and authentic) stream of emails that will interest your fans. Email can be a drag. I write a bit on how to make the most of … Continue reading
How to find the contact information for Spotify playlist curators
The simple 4-step process for identifying and contacting playlisters. A single song placement on a big Spotify playlist can drive huge streaming activity, earn you significant revenue, and change your … Continue reading
“I’m well on my way to paying off my house with streaming revenue”
How one instrumental guitarist is earning significant money from his streams on Spotify and Pandora. The music career of Lance Allen is a true DIY success story. He doesn’t tour. … Continue reading
A Letter to a Young Marketer
How to formulate an effective music marketing strategy. [This post was written by songwriter Gavin Castleton, and it originally appeared on his blog.] Hi Jordanna, So you’ve got a new … Continue reading
7 Ways Musicians Can Build a Social Media Foundation
Social media has made self-promotion for indie artists easy. The main problem is that there are so many different platforms, it’s difficult to know where to start. You don’t have … Continue reading
Increase your Pandora plays with the Artist Audio Message (AAM) tool
How can artists rise above the chatter and increase their streams on Pandora? Just ask. [This article was written by Glenn Peoples, Music Insights and Analytics at Pandora. It originally appeared … Continue reading
WHO CARES!? (Growing and engaging your audience)
You’ve spent hours writing songs, pouring your heart into each melody and lyric, so you take your music to the studio. These songs are good… I mean, you’re really feeling … Continue reading