Tired of fighting the algorithm to find new fans? Social media can provide fast attention, but it’s often fleeting. That’s where press coverage comes in. Earning headlines for your music … Continue reading
Music Marketing
Everything you need to market your music with CD Baby
At CD Baby, we believe being independent is about retaining control over your career — not going it alone. If you’re planning a new release, CD Baby has your back … Continue reading
How to win a GRAMMY as an independent artist
Ever wondered how to win a GRAMMY as an independent artist? CD Baby has supported more than a combined 130 GRAMMY nominees and winners. You could be next! Timing is … Continue reading
10 ways to avoid the void and find your fans
If you’ve felt like you’re releasing music into a void, it’s not an illusion. Over 100,000 tracks are uploaded to streaming services every day, making it difficult for new releases … Continue reading
Five tips for growing your audience on TikTok
TikTok has become one of the most powerful engines driving music discovery, monetization, and chart success—and the numbers prove it. According to Luminate’s latest Music Impact Report, 84% of all … Continue reading
The Ultimate Guide to Music Marketing in 2026
According to the 2025 IFPI report, record labels invested a total of $8.1 billion in A&R and marketing in the global music industry – nearly a third of their revenue … Continue reading
How to build a fan funnel and grow your fanbase strategically
Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult … Continue reading
Tips to improve your email marketing for independent musicians
Why does email marketing matter for artists? Email marketing gives you a direct line to your fans on your own schedule and your own terms. While social media is great … Continue reading
How to create an electronic press kit (EPK)
What is an electronic press kit (EPK)? If you’re networking within the music industry, an EPK provides the essential information and assets for someone who is new to your work … Continue reading
How to get press coverage on your next release
Press coverage is a powerful arm of your music release strategy. Writeups can win you new fans, strengthen your reputation, and create lasting opportunities. That starts with learning to pitch … Continue reading