According to the 2025 IFPI report, record labels invested a total of $8.1 billion in A&R and marketing in the global music industry – nearly a third of their revenue … Continue reading
Music Marketing
How to build a fan funnel and grow your fanbase strategically
Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult … Continue reading
Tips to improve your email marketing for independent musicians
Why does email marketing matter for artists? Email marketing gives you a direct line to your fans on your own schedule and your own terms. While social media is great … Continue reading
How to create an electronic press kit (EPK)
What is an electronic press kit (EPK)? If you’re networking within the music industry, an EPK provides the essential information and assets for someone who is new to your work … Continue reading
How to get press coverage on your next release
Press coverage is a powerful arm of your music release strategy. Writeups can win you new fans, strengthen your reputation, and create lasting opportunities. That starts with learning to pitch … Continue reading
How to run effective marketing campaigns with Show.co
A comprehensive music release strategy can send you scrambling in a few directions to carry out all the aspects of your campaign, from ads to email sends to social posts … Continue reading
How to convert casual listeners into superfans: Q&A with Dan Goldberg
Introduction If you want to grow your fanbase and boost your music income, you’ve probably heard the term superfans. These are the die-hard followers who buy your merch, attend your … Continue reading
Top tips for booking gigs as an indie artist
Booking shows as an indie artist can be a tough nut to crack, but with the right strategies, you can create opportunities that help you grow your audience and sharpen your craft. Here are some “best practices” to guide you.
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Metrics That Matter: A Guide to Measuring Your Music Career with Data
You can work as hard as you can, but without metrics and defined goals, you’ll struggle to make progress in your music career. Data lets you set your own path … Continue reading
The Ultimate Guide to Video for Musicians in 2025
Introduction Do music videos still matter? The short answer is yes, but the role of the music video has changed since 1980’s MTV. Today, music video views generally trail behind … Continue reading