How to Make An Effective Band/Artist One-Sheet

July 13, 2011{ 30 Comments }

Free One-Sheet Template

Download Kevin’s one-sheet template and one-sheet example PDF here:

DIY Musician

  • CD Baby Admin

    Download the example one-sheet Kevin displays in the video here –….

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  • Brian Hazard

    I haven't made a one-sheet in a decade, and don't anticipate ever making one again. If memory serves, my old ones were mostly for getting distributors, which never worked out very well anyway!

  • Grassrootsy

    And think of a one-sheet as your elevator pitch. You've got 1 minute in the elevator with an industry professional. What do you say to them to engage them and make them want to know more.

    A one sheet should be an eye catcher and be just enough of a teaser that it will make the radio station/reviewer/etc want to visit your site to learn more about you.

    Check out Creating a One-Sheet for example of one-sheets created by other artists.

  • CD Baby Admin

    The track list can come in handy if you want to use this same one-sheet for press and radio. Then you can put the relevant info next to each track for DJs to view (length, explicit, recommended, RIYL, etc.)

  • Breakerbox Bgc

    do u have one for PC
    I GOT A PC
    EMAIL ME at

    • CD Baby Admin

      Kevin made that with Pages which I think is only a Mac program.

  • Kai Jieh

    Very useful thanks

  • Freaking Wildchild

    I'm glad to have automatized this process (with as example at… – which is created directly from my discography base) although it's easy to do once a template has been made; which allows you to create consistent release forms.

    I've chosen this way because now I can:

    – add it to mailings / the mailinglist
    – send the site URL (drop the .PDF and voila)
    – let it dynamically update its shops and other information
    – keep consistency through all sheets
    – update the design of all sheets at once without all the hassle of copypasting

  • Chainsaw

    This is nothing new and well worth the minimal amount of time it takes.

    However – "Check out Creating a One-Sheet for example of one-sheets created by other artists." – I can't take seriously a music pr writer who doesn't know how to spell achievements

  • CD Baby Admin

    I've seen bands do both of those things. One of my friends invented an alias for himself and acted as his own publicist. People never knew. However, if you don't have a publicist or manager, that is nothing to be ashamed of. You can always put your own contact info and if anyone has a prejudice against you because of that, their loss!

  • Lisa

    Hi Kevin,

    Very useful info.

    I would really like to download the sheet but the links are not working, does this mean that it is not online for downloading anymore?


    • CD Baby Admin

      Lisa, it is working for me. Can you try again and let us know if it works?

  • Info

    found the second link! Thanks!

    • CD Baby Admin

      Ah. Good. Glad you found it.

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  • Guit_t

    Should a band always solicate a contact before sending a CD and One-Sheet? Is the CD and One-Sheet the only two pieces sent in the mailing?

  • CD Baby Admin

    Depends. If you're doing a big campaign, you might send out 300-400 packets, in which case you probably don't need to write everyone beforehand. Though certainly follow-up is key. If you're doing a smaller campaign and have the time to connect with each contact beforehand, couldn't hurt.

  • CD Baby Admin

    Kevin printed that at home on photo paper. But if you don't have a fancy printer, you could always go to Kinkos and have them print a batch for you.

  • Tom Meny

    What is the best type of paper/print style for a one-sheet? This one appears to be glossy.

    • Christopher Robley

      There's no right answer. Whatever fits the vibe of your band. I've made one-sheets on glossy paper and printed them on old crinkly matte paper too.

  • J D

    Hey great video. What kind of paper are you showing, is that laminated?

    • Christopher Robley

      I think Kevin used a heavy-stock paper, white color, with gloss.


  • Christopher Robley

    Yes, many will keep it folded up with CD Anyways, so I think you’re totally fine to fold the one-sheet in your mailer. They get it: indie bands are working on a budget.


  • Christopher Robley

    Well, it depends. If you’re doing some PR/press outreach for the release of your single, you’ll need something along these lines, whether it be a traditional one-sheet or press release or an EPK, or just a polite email to bloggers and media folk with a link to a great page on your website with all the details.


  • dv

    Before people go copying this example, be aware that the standard way to set an album title in running text is in italics, not in quotes (song titles are set in quotes). While the basics of the one-sheet are here, I’m not sure I’d trust a PR firm that isn’t 100% with technical writing…

  • Christopher Robley

    I asked Kevin and he said it was an old Pages template, so it might not be compatible with newer versions.


  • Christopher Robley

    I asked Kevin and he said it was an old Pages template, so it might not be compatible with newer versions.


  • Christopher Robley

    I’m not really familiar with that program, but I think the idea is just to make sure all the essential elements are there (photo, bio, contact info, tracks, etc.). So maybe you can play around with different templates until you find one that looks good. You can get creative with formatting, as long as people in the press can make sense of what’s presented.


  • Sarah Spencer

    YES! You are my hero!