How to Make An Effective Band/Artist One-Sheet

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Free One-Sheet Template

Download Kevin’s one-sheet template and one-sheet example PDF here:

DIY Musician

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  • StevenCravisMusic

    Thanks, Kevin. And you’re very good at doing video presentations. You should speak on many more video topics. Thanks again.

  • Josh Canady

    Kevin…dude did you used to play in a band called Smalltown Poets in the late 90’s? If so, I played some shows with you at a little coffeehouse in Maryland called Jammin’ Java. Small small world! Anyway, great post!

  • Moses Mustafaa

    do you have a template to download?

  • Download the example one-sheet Kevin displays in the video here –….

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  • I haven't made a one-sheet in a decade, and don't anticipate ever making one again. If memory serves, my old ones were mostly for getting distributors, which never worked out very well anyway!

  • And think of a one-sheet as your elevator pitch. You've got 1 minute in the elevator with an industry professional. What do you say to them to engage them and make them want to know more.

    A one sheet should be an eye catcher and be just enough of a teaser that it will make the radio station/reviewer/etc want to visit your site to learn more about you.

    Check out Creating a One-Sheet for example of one-sheets created by other artists.

  • SumGrassForYou

    We still send out one-sheets with every new release. They go out to hundreds of radio stations and newspapers and magazines. It takes 20 minutes to make a good one, an hour for a great one. It’s one piece of paper that could help but couldn’t hurt. So what’s the problem?

  • Innerearartists

    I only disagree with including your track list. Boring! Nobody cares. A brief description/bio yes, and then a few choice quotes from reviewers instead of a track list.

  • Erik Stanfill

    I noticed that the exported PDF was about 5.5MB – which isn’t a huge amount of data today, but for some folks with slow connections it may take a few moments to download to their email inboxes. Large attachments can be annoying. We do not want to annoy those who may book us or write about us. If you are only distributing the one-sheet as email attachments, you could compress it a bit more without losing quality. I re-exported the file using the “PDF X-1a:2001” settings in Acrobat – which generated a PDF that is suitable for full hi-res printing, but knocked the filesize down to 2.5MB. A good balance between filesize and quality.

  • The track list can come in handy if you want to use this same one-sheet for press and radio. Then you can put the relevant info next to each track for DJs to view (length, explicit, recommended, RIYL, etc.)

  • do u have one for PC
    I GOT A PC
    EMAIL ME at

    • Kevin made that with Pages which I think is only a Mac program.

  • Very useful thanks

  • I'm glad to have automatized this process (with as example at… – which is created directly from my discography base) although it's easy to do once a template has been made; which allows you to create consistent release forms.

    I've chosen this way because now I can:

    – add it to mailings / the mailinglist
    – send the site URL (drop the .PDF and voila)
    – let it dynamically update its shops and other information
    – keep consistency through all sheets
    – update the design of all sheets at once without all the hassle of copypasting

  • BLUE


  • This is nothing new and well worth the minimal amount of time it takes.

    However – "Check out Creating a One-Sheet for example of one-sheets created by other artists." – I can't take seriously a music pr writer who doesn't know how to spell achievements

  • Javier Tucat Moreno

    great,thanks a lot! 🙂

  • David Cevoli

    Hey, Kevin. I see your one sheet has a PR contact. Is this the band’s manager? Any suggestions for how to handle this if you don’t have a manager or PR guy? It looks kind of lousy to put yourself as your own contact, because people might take that as a sign that you are a very small indie without representation, which I’m proud to be (!) but don’t want someone receiving my mailing to realize it right away. So as far as I can tell, here are the options: (1) be honest, don’t worry about it and put myself, (2) invent a name or put a friend’s name with a corresponding email at my own domain, which just gets forwarded to me. Thoughts, suggestions? Thanks!

  • I've seen bands do both of those things. One of my friends invented an alias for himself and acted as his own publicist. People never knew. However, if you don't have a publicist or manager, that is nothing to be ashamed of. You can always put your own contact info and if anyone has a prejudice against you because of that, their loss!

  • Lisa

    Hi Kevin,

    Very useful info.

    I would really like to download the sheet but the links are not working, does this mean that it is not online for downloading anymore?


    • Lisa, it is working for me. Can you try again and let us know if it works?

  • Info

    found the second link! Thanks!

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  • Jacniceli

    Thanks Kevin!

  • Paul

    Thank you Kevin!

  • Guit_t

    Should a band always solicate a contact before sending a CD and One-Sheet? Is the CD and One-Sheet the only two pieces sent in the mailing?

  • Depends. If you're doing a big campaign, you might send out 300-400 packets, in which case you probably don't need to write everyone beforehand. Though certainly follow-up is key. If you're doing a smaller campaign and have the time to connect with each contact beforehand, couldn't hurt.

  • Deen0005

    I really appreciate the video. I was wondering, though, where did you print (and how) your one-sheet? It seemed glossy and high quality. Any recommendations there?

  • Kevin printed that at home on photo paper. But if you don't have a fancy printer, you could always go to Kinkos and have them print a batch for you.

  • What is the best type of paper/print style for a one-sheet? This one appears to be glossy.

    • There's no right answer. Whatever fits the vibe of your band. I've made one-sheets on glossy paper and printed them on old crinkly matte paper too.

  • J D

    Hey great video. What kind of paper are you showing, is that laminated?

  • Mikkayla Corbeil

    I plan on mailing out my packets just the size of the CD to save on costs. Would it be considered unprofessional to have the one sheet folded up to fit in the CD sized packet? Will they keep it in the CD folded up anyway to reference?

  • Yes, many will keep it folded up with CD Anyways, so I think you’re totally fine to fold the one-sheet in your mailer. They get it: indie bands are working on a budget.


  • Madassfuk

    Do you need a one sheet for just a Single song Release?

  • Well, it depends. If you’re doing some PR/press outreach for the release of your single, you’ll need something along these lines, whether it be a traditional one-sheet or press release or an EPK, or just a polite email to bloggers and media folk with a link to a great page on your website with all the details.


  • dv

    Before people go copying this example, be aware that the standard way to set an album title in running text is in italics, not in quotes (song titles are set in quotes). While the basics of the one-sheet are here, I’m not sure I’d trust a PR firm that isn’t 100% with technical writing…

  • Very helpful, thanks!

  • Holly Burke

    thanks – is your example really a template? if so, which template in Mac Pages are you using.
    needs help!

  • I asked Kevin and he said it was an old Pages template, so it might not be compatible with newer versions.


  • I asked Kevin and he said it was an old Pages template, so it might not be compatible with newer versions.


  • Holly Burke

    thanks – so which current Mac Pages template would you suggest?

  • I’m not really familiar with that program, but I think the idea is just to make sure all the essential elements are there (photo, bio, contact info, tracks, etc.). So maybe you can play around with different templates until you find one that looks good. You can get creative with formatting, as long as people in the press can make sense of what’s presented.


  • Sarah Spencer

    YES! You are my hero!