When it comes to promoting your music career via social media, there are three big reasons why you should be spending as much (or more) time on Twitter as on Facebook.
1. You can reach everyone for FREE. Facebook’s Edgerank algorithm prevents a percentage of your followers from seeing the content you post — unless, of course, you pay Facebook to promote your updates, pics, videos, etc.
Twitter has no such restrictions. If your fans are logged into Twitter, they’ll see your tweets!
2. You can tweet as often as you want. Unlike Facebook, where your Edgerank score suffers the more frequently you post, Twitter lets you tweet as often or as little as you like without penalty.
3. Engage with your fans right now. Because tweets are like little micro-blogs, Twitter users are accustomed to a social experience where information is being exchanged at rapid-fire pace. It’s the perfect way to spread the news about what’s happening in your musical life at this very moment.
There are equally loud factions in the Twitter Vs. Facebook debate, but with the changes Facebook has made over the past year and a half (to the users’ detriment, I would argue), it’s easy to see why more and more artists are favoring Twitter as a music promotion tool.
What do you think? Is Twitter a better music promotion tool than Facebook? Let us know in the comments section below.