The launch of YouTube Music, creator credits, YouTube charts, community guidelines, and merging channel subscribers.
We’ve got a pretty full month of YouTube news to cover, so let’s start from the top…
Have you abused YouTube’s community guidelines?
If so, we’ll need you to come to the front of the class and write “I will not abuse community guidelines” one hundred times on the chalkboard. Also, revisit YouTube’s guidelines HERE to make sure you’re in compliance from now on.
If you haven’t abused those guidelines: Well done! Good job! Kudos!
You can bask in the glory of not being included in THIS enforcement report.
The ISN uploader is BACK!
If you are a member of Illustrated Sound (the YouTube network powered by CD Baby), you may have noticed that we reintroduced our dashboard uploader, which makes it super easy to upload your video ONE TIME, and then automatically post to YouTube and Facebook at your discretion.
Why do something twice when you can do it once? Unless it’s something fun. Then, by all means, do it twice. But uploading isn’t fun. Do it once. HERE.
YouTube Music combines the best of both worlds
YouTube has been focusing on making their platform more artist-friendly, not just with their YouTube for Artists resources, but in the most basic functions of their new YouTube Music service, which starts rolling out May 22nd.
“Spotify and Apple are pure retailers. Snapchat and Instagram are simply social,” said YouTube’s Lyor Cohen. “The most powerful aspect of YouTube is our ability to let the artists, managers, publishers, songwriters, and labels engage with their fans with no hoops to jump through.”
Now YouTube Music — which combines robust social features, a wealth of playlists informed by Google Play Music’s context server, and an almost exhaustive catalog of music (including official albums, singles, remixes, live performances, covers, and more) — is a new kind of bridge between social interaction and dedicated listening.
For more details about the new YouTube Music, go HERE.
YouTube is merging subscribers under Official Artist Channels
There’s a slow rollout happening at YouTube where they’re bringing together an artist’s subscribers under an Official Artist Channel, which they say is NOT a new channel, but a new layout for an existing artist channel (which will see subscribers merged from unofficial artist channels, art tracks, etc.).
For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.
For information on this new channel layout, how to get an Official Artist Channel, or how to manage content on an Official Artist Channel, go HERE.
Note: Some channels affiliated with Illustrated Sound are being automatically converted to Official Artist Channels already. Again, it’s a slow rollout, so this might not yet be the case for your channel, but it’s worth checking!
Credit where it’s (Over)due!
The digital age has been plagued by a lack of proper attribution. But that’s changing. Spotify now lists songwriter and producer information in its public metadata, and YouTube has launched a new effort called “Music in this video.”
The feature will provide credits and music discovery information on both music videos and – for the first time ever on any platform – fan-uploaded content that features recorded music.
For over half a billion videos that contain music, when you click “Show more”, you’ll see more detail about the artists and songwriters, and the labels and publishers who represent them, including a link to the Official Artist Channel and official music video when available.
A succinct enough explanation of a much-needed feature. Hopefully “Music in this video” will lead to more interest and exploration of your creative work!
Oh, let’s chart the uncharted charts of charting
Charts. They make the head spin. So many charts. So many factors. Well, now you have more charts to consider (in 44 countries) — YouTube charts!
- Top songs
- Top music videos
- Top artists
YouTube must think you need more things to keep track of, so (I guess) you’re welcome?
That’s probably more than enough YouTube news to digest for now. Until next time!