It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, musicians, and entrepreneurs. You have this incredible platform to reach every one of those followers you painstakingly cultivated. Or do you? Organic Reach is a …
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Facebook is just a message delivery system. Your email newsletter is just a message delivery system. Your website is just a message delivery system. Your press releases, concert posters, tweets,… they’re all just message delivery systems. What’s your message? So often we mistake the medium for the messaging. We think that just because we have …
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This guest post was written by Jamie Leger, author of The Music Business Manifesto. It’s the first in a series about music marketing. For a free tutorial on how to double the amount of new fan signups you get at your next show, click HERE. Express your artistic brand as an “experience journey” As an …
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This article is written by guest contributor Brandon Waardenburg, founder of artist coaching service Apparatus. The lustre of performing live can die pretty quickly. When you’ve seen more dive-y bars than you’ve seen daylight hours. When you step in yet another unidentifiable sticky object on the bar floor. When the door man stiffs you $100 because …
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This article was written by Tyler Allen and it originally appeared on the Sonicbids Blog. Your band is an investment. You’ve probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new instruments, and a plethora of other equipment, right? It’s normal to put money into something you care about …
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“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, confused or downright disdainful about marketing.“ In the video clip above, Bob shows you how to break that pattern, reframe the concept, and get on …
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