As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience’s attention span is shortening, so you feel the … Continue reading
email newsletter
How should you use your email list in between new releases or gigs?
Setting up an automated (and authentic) stream of emails that will interest your fans. Email can be a drag. I write a bit on how to make the most of … Continue reading
12 ways to grow your band’s email list
I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 … Continue reading
Music Marketing Tip: Keep Your Email Newsletters Short… or Else!
Multiple studies have shown that people will spend more time reading a webpage than they will an email. Think about it: whenever you see an email in your inbox that’s … Continue reading
Musicians, Are You Making THIS Mistake in Your Fan Newsletter?
If you’re reading this, I assume my trick worked. I grabbed your attention by asking a question you couldn’t answer without reading more than just the headline! Lots of musicians are … Continue reading
Musicians, 77% of Your Fans Prefer Email Marketing
Well actually, you should be communicating with your fans in many ways– albums, singles, social media, blog posts, on-stage announcements, etc. But according to a recent study conducted by ExactTarget, when … Continue reading