It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, … Continue reading
email marketing
Email autoresponders for musicians
How to get your newest email subscribers engaged with your music right away [This article was written by Dave Kusek, founder of the New Artist Model, an online music business … Continue reading
6 ways to persuade people to sign up for your band’s email newsletter
[This post was written by Hugh Mcintyre and it originally appeared on the SonicBids Blog.] These days, everybody’s email inboxes are fuller than ever, and people are becoming more and … Continue reading
How the CASL anti-spam legislation will affect email marketing in Canada
Canadian artists, the CASL anti-spam legislation will take effect on July 1, 2014 (TOMORROW!). Are you ready for it? If you are a Canadian musician and you use email to … Continue reading
12 ways to grow your band’s email list
I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 … Continue reading
Music Marketing Tip: Keep Your Email Newsletters Short… or Else!
Multiple studies have shown that people will spend more time reading a webpage than they will an email. Think about it: whenever you see an email in your inbox that’s … Continue reading
Musicians, Are You Making THIS Mistake in Your Fan Newsletter?
If you’re reading this, I assume my trick worked. I grabbed your attention by asking a question you couldn’t answer without reading more than just the headline! Lots of musicians are … Continue reading
Musicians, 77% of Your Fans Prefer Email Marketing
Well actually, you should be communicating with your fans in many ways– albums, singles, social media, blog posts, on-stage announcements, etc. But according to a recent study conducted by ExactTarget, when … Continue reading
5 Tips to drastically improve your email efforts
Compiling and maintaining an email list is a great way to engage your fans, and a surefire way to directly reach people who might not visit your home page or … Continue reading
Email: The Good, The Bad, The Ugly
Increase effectiveness with your email! Good self-promotion takes a lot more than a shout-out and a link to your MySpace page. One of the biggest mistakes we see artists making … Continue reading