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email marketing

If you only do one thing to promote your music this Christmas, do THIS!
Music Promotion

If you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)

The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music. Yes, the easiest way to promote … Continue reading →

November 25, 2019
Musician Tips

5 tips for sending better holiday emails to your fans

How you can create an email that drives engagement and boosts sales this holiday season Did you know a huge percentage of all annual music sales happen in the last … Continue reading →

November 24, 2019
Musicians often don't talk to their fans as individuals
Music Promotion

5 ways you don’t understand your fans (and that’s why they’re tuning you out)

Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are … Continue reading →

April 17, 2019
Mailchimp geo-location tools for email segmentation
Music Promotion

How to automatically geo-target your Mailchimp emails

You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit … Continue reading →

January 11, 2019
Music Promotion

Dear musician, we need to talk about your welcome email…

Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading →

September 20, 2018
Why musicians should set up automated email series
Music Promotion

Email Automation: The Basic Stuff Musicians Need To Know

Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt … Continue reading →

September 7, 2018
Using your email list to fund your music
Music Promotion

How I raised $40k through my email list (with less than 2000 subscribers on it)

Changing the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign, I was floored. And … Continue reading →

July 5, 2018
Setting up an automated email stream for music marketing
Music Promotion

How should you use your email list in between new releases or gigs?

Setting up an automated (and authentic) stream of emails that will interest your fans. Email can be a drag. I write a bit on how to make the most of … Continue reading →

January 17, 2018
Concert ettiquette: guest list do's and don'ts
Music Promotion

6 ways to capture more email addresses at your next show

I was listening last week to an interview with singer/songwriter Mark Erelli where he talked about communicating with fans in this hyperactive media world. He credited his monthly email newsletter … Continue reading →

January 24, 2017
Music Promotion

Why Social Media is DEAD for Music Marketing – and Why Email Works

It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, … Continue reading →

April 8, 2016

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