You read our advice on how to book your band’s first show. You booked the gig. You practiced. You played the show and rocked it! But now what?
It’s important to capitalize on the momentum and exhilaration of that first glorious performance while the memories are fresh.
Here’s a checklist of next-steps for new bands (to take over the following week):
1. “Post-game” the gig
Talk to your fellow bandmates and audience members while you’re still at the venue about your performance’s highlights and lulls. What worked? What didn’t? Then…
2. Watch the replay
You had someone shoot video of the gig, right? Watch it and take notes. Compare these notes to the impression you had of the show when you were “post-gaming.” You’ll learn a lot about yourself and your bandmates from concert footage—not all of it flattering. The camera doesn’t lie. That giant rock leap you took at the end of the last song? Yeah, well it was actually more of an awkward bunny-hop. But be positive and constructive in giving feedback. Be kind to yourself, too. It was your first show, after all!
3. Talk to the club owner or booker
If the show went well and if you enjoyed the venue, make sure to talk to the booker/promoter/owner before going home for the night (you’re sticking around to get paid anyway, right?). Ask if you can play there again and try to get that gig on the books ASAP! It’ll save you tons of booking headaches and dozens of emails if you just work something out the same night as your show.
4. Thank the staff, sound engineer, and other bands
This one might sound like common sense, but it’s easy to forget when you’re worried about talking to fans, selling merch, breaking down gear, etc. But be sure to thank everyone personally. You’ll build up a little good will—and over time, that adds up to something big.
5. Follow up by email
Thank the club and other bands via email sometime during the following week. If you’d like to explore more gig options with either, best to do it while you’re fresh in their memory.
6. Don’t neglect your email signup sheet
Tons of bands forget about their fan signup sheet until they bust it out for the next gig. Don’t do that! The next day—or maybe even later the same night—enter the email contacts you collected into your email management system. Write those specific people a thanks for attending the show and include a few anecdotes from the evening. Then offer them a free MP3 download to keep them excited about your music, and be sure to ask them to follow you on Facebook and Twitter.
7. Post pictures and videos of the show
If you captured some good pics and video from the show, put them on YouTube, embed them on your blog, and share them to your social networks. You might even want to do this BEFORE contacting the new fans on your email list. Mention them in your first email to those folks, and hopefully they’ll be happy to share that content with friends—since they were at the show!
8. Start planning for your next gig
Another obvious one: get back into the rehearsal space and work on your next show being better than the last.
9. Network with other bands in your scene
Now that you’ve got some notches on your belt, you can go out and meet other bands in your town with confidence. Find your “tribe” and see if you can open for those artists.
10. Contact other clubs
You’ve got something to brag about now; you played a successful show and brought out a crowd. Make sure to write other venues in town and see if they’ll book your band. Be realistic and honest about your “draw.” If you don’t have an army of fans yet, don’t worry. You can work with a booker to construct a bill that will help you build a following.
I’m sure I’m leaving another dozen things off this list. What are they? What do you do after your shows to make the most of the energy of the evening? Let us know in the comments section below.