Why no one is seeing your Facebook posts

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Facebook promotion for musiciansEver feel like the posts you make from your band’s page on Facebook get largely ignored? Yeah, me too. And while I’m sure that’s partly true (for me, at least), the real reason is that most of your fans aren’t even getting the chance to ignore your posts, because they never see them in the first place.

Sure: the more fans interact with your page, the more they’re going to see your content, but how can you encourage them to interact with your page, leading them to more of your content, if you never show up in their news feed in the first place? It’s a catch-22, and you’re not the only one running in circles.

Let’s just assume you don’t want to pay to promote your posts through Facebook. You don’t, right? Me neither. So what should you do?

I’ve seen a lot of artists encourage people to take steps in their personal Facebook settings to ensure that they’ll see their posts. An easy way to do this? Tell people who have liked your page to take it one step further by hovering over that “Like” button they just clicked and select “get notifications.” I do this with a few bands and brands, and Facebook hits me with a notification – just like the ones you get for likes, comments, etc. – telling me that they posted something. I love it. I’m not positive that it works every time, but as far as I know it does.

You could write a quick note on Facebook, asking your fans to do this so they can stay up-to-date. The key here, though, is to get engagement on that post so more of your fans will see it, which will lead to more engagement, more views, and hopefully more people opting in for notifications from you. Easier said than done.

But you know what you should really be doing about all this, instead of wasting time fretting about Facebook’s goofy algorithms?Β Building your email list.Β It’s still the single best way to get your content in front of someone, and your best bet at getting their undivided attention. Is building an email list and crafting messages to your fans a lot more work than shooting off a quick FB post? Absolutely. And that’s why it works. And that’s why it’s worth it.

Have you had any success with getting people to opt themselves in for notifications about your posts? Do you have any other thoughts on the how to get more of your fans to see your Facebook content? Let us know in the comments.

Creating Effective Facebook Events

[Picture of Sisyphus from Shutterstock.]

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  • The best way to get your posts shown on Facebook is to post photos; I’ve heard this from several online marketers and have been noticing it in the FB insights. Even my blog posts, which auto-post via RSS Graffiti are only seen by very few.

    I haven’t had much luck with getting anything else through their algorithm either so now I rely heavily on my loyal email list. It’s easy to see how effective the email list is, too, looking at a month’s worth of stats, there is a surge on the 5th-8th of the month when I send out the newsletter. πŸ™‚

    Thanks for this article–I will stop beating my head against the wall and post more on my blog!

    • I have recently begun embedding an appropriate photo in each blog post — it shows up everywhere the blog is posted, and I think people have paid more attention to the blogs because of them.

      • Great idea! a lot ofpeople swear by photos now, perhaps exactly because so many things are visually oriented now? recently i discovered the same thing with the rss reader on my smart phone, as long as the picture is at the top of the post, it shows up everywhere. It helps to have a plug-in that feeds me public domain photos! πŸ™‚

        • Lionel

          Nicole, I tend to agree with you.
          I have a feeling that Facebook activity changed and keeps changing constantly.
          If in the past it seemed cool to put up a video now nobody has the patience for it and most people expect to see something from your private life.
          In short: A lush and “PR-driven” status gets no attention, but a cute trivial photo that tells an exciting story gets immediate and honest response.
          The artists’ pages are dead as far as I see. I might try what Brad suggested but is it worth it in the long run? I don’t know.

          Timothy, I’m happy you’re embedding appropriate photos, because inappropriate ones do tend to draw the wrong kind attention πŸ˜‰

  • Farhan

    Video clips get a good response as well!

  • StevenCravisMusic

    I agree. That and YouTube videos. And it’s amazing how posting a photo of our latest meal can get way more attention and likes from fans than music announcements πŸ™‚

    • Nate Kantner

      because people will give you about 2 seconds if your lucky enough to get the person to stop scrolling. A photo of your lunch takes an instant to see, so people may stop scrolling to look at it. Once that happens they are more likely to like, comment, or share. That’s why if you share any real content, i.e. an announcement or blog post, it’s key to have a catchy thumbnail. The facebook attention span is shorter than any other medium we’ve seen.

  • Brian John Mitchell

    I’ve tried all the things everybody has to get more facebook visibility (fun photos, links to things not associated with me, not all posts being about promoting myself); but in the end I think if you have something big coming up like a new album that people can pay for it’s worth spending the $5 to $10 to promote a post on facebook.

    • MichelleBelanger

      I have strategically used $5. post boosts and seen results from that. It would be totally impractical to pay for every post, but all the people who respond have a chance to see additional posts and some of them get reminded at just the right moment to come out to your show. I have an email list, but some of my fans choose not to be on it. This is just another tool in the tool box. Neither replaces the other.

  • Nate Kantner

    Photos work the best. If sharing a blog post or a video, make sure the thumbnail and title is catchy. Most people like to scroll quickly through their news feeds, leaving your post about 2 seconds to get some love. Still images are instant, and titles are almost just as quick.

  • Amy Engelhardt

    mezzoNicole – If it’s to be believed at all, FB says my posts with links and/or photos have LESS views than the plain text ones. So terrible. Hundreds of fans sign up and tens actually see stuff. I have started an old school email list because I don’t wanna pay.

    • Hi Amy! Just saw this today. my list is my most valuable tool for staying in touch with fans, colleagues, and friends and it’s perfect for putting things up on short notice, like an interview i did on Tuesday. like others have mentioned, fb wants to make money off pages. But how your images have less views befuddles me.

      Facebook is good for some traffic, but it’s getting increasingly frustrating to use. Plus many posts take HOURS to be seen by 45 people and then it stops. i have over 200 likes, not a ton but they are loyal, and most of the people never see important posts and updates.

  • iamthegif

    The real problem is that Facebook hides your post intentionally. They only show it to a small fraction of your fans and if that small fraction doesn’t it engage no one else will see it. Adding to that is the issue of Click Farms and our pages having fake Likes, even though we’ve never paid for fake Likes. I went through my account and found 30 fake accounts each with hundreds of Likes. I deleted them but Facebook now restricts me from seeing my full list of fans so I have no idea if I have more fake Likes. I wrote about it here http://payusnomind.info/facebook-pages/ You have to pay to boost your posts or be happy with reaching only 15% of your fans on Facebook.

    • Conscious

      He knows what he’s talking about.

    • Craig Addy

      It’s not 15%. That’s the old organic reach. With the new algorithms the organic reach of posts on Facebook pages is now less than 2%.

      • iamthegif

        I was speaking in regards to how many people my posts on my page reach. I have read that they’re reaching only 2%, but this guy Jon Loomer I think his name is, he cast some doubt on that figure. At the end of the day Facebook is now an advertising platform if you have a business page. Telling people to Like your page is basically building a list of leads to advertise to later. If you don’t plan on advertising, don’t plan on using Facebook – that should be their new slogan.

  • Ronny

    I have a fanpage that is only used to post photos, I have about 15600+ followers and all my posts are photos. Still on a good day only between 5 and 8% get to see the photos. So photos might no longer be the best option πŸ˜‰

  • sss

    False, posts without photos get seen by the most people. Just try posting the same text with and without an image. Check the results on the inferior part of each one, where it says the number of people who saw it. My bet is the one that’s plain. I’m seeing it right now on my page (280k followers)

    • Do you know why that is? I totally noticed this trend too!

      • elad

        its probably based on past posts by the page and interactions of fans
        i run 2 business pages, one get most exposure with plain text, links get very little exposure and photo’s in the middle.
        with the other page links and photos get much more the just text.
        what facebook is doing is totally redicuolus and will be its own murderer. we done want to pay for things that are usually free.

    • Nate Kantner

      In my experience it’s the exact opposite. Any post that involved uploading a file was immediately seen by more people. The next best have been shares (direct shares, as opposed to having to enter the url), then plain text posts are seen by the fewest amount of people. We don’t have 280k followers, but I’ve been paying attention to this for a couple of years now.

  • Conscious

    Photos are great. People do engage and share them more but they still need to be seen in order for this to happen. Facebook is not built to favor what you post that’s the bottom line. They want you to spend $’s.

  • Camilla Bakke

    I really dont like this new algorithms on Facebook, especially that they dont separate commercial pages and pure ideological pages. It is so much better collecting your fans on Instagram or Twitter, anything but Facebook nowadays. Even photos, they dont let you tag people (and show it on the persons wall) either.

  • MikeFloodMusic

    Yes, it’s very interesting, Brad. I actually did pay to boost a post on Facebook. Here are the results of doing that, if anyone would like to see: https://www.facebook.com/MikeFloodMusic/posts/403238786486683?stream_ref=10

  • TheFylls

    Question: If fans are not seeing your posts, how are they going to see the ones asking them to hover and click “get notifications”?

  • Betsyalys

    I tried the “hovering” over like button and didn’t see any “get notifications” option. Anyone else had luck with this?

  • Gabriel

    I understand paying to promote the page for likes, boosting or featuring a post on your page to reach your fan base organically as well as their friends, but having to boost every post is plain out ridiculous!

    I have a friend with a Facebook page with 2million likes he keeps it incredibly active currently (857,167 talking about this) by posting images and memes some are relevant to his niche some are way OUT there….he’ll use religion and pretty graphic content to keep it boosted nothing out of this world, disrespectful, or demeaning but just enough to keep the conversation and likes going, you have to literally sell yourself short, something I don’t plan on doing as a musician.

  • TheSwan

    Half of my posts include photos but I don’t see any difference in the number of people that get to see them. It’s always around 20-25% of my followers, with or without photo. But the number goes seriously down (to 10-15%) when I add a link to my own website. This makes it virtually impossible to promote music on my Facebook page – when I have a new song, the link is seen by very few people.

    On the other hand, I have quite a few fans who have never liked my Facebook page but do buy or listen to my music when I send them a newsletter.

  • That’s why you might have to send a few of these (spaced out, of course).

    @ Chris Robley

  • Shirley McLean

    I would just like to add that we also need to be careful how we also do
    paid promotion on Facebook. I tried to put some promotion on my album
    and some how my credit card was charged every three days by facebook. I
    tried desperately to cancel and it just would not stop. It was totally
    impossible to get someone whether by phone or email to address this and I
    was just not seeing any improvement in the streams or sales of my
    music. I had to eventually cancel my credit card in order to stop it.

  • Can’t post my comments? Problem with the truth? When I ran a studio I sent 100’s of artists your way…I guess I don’t believe in you anymore.

  • disqus_k4ParOc4vR

    if you have to rely on fb, my own study has concluded twitter rocks , out numbering fb by 3 to 1 and auto bots do most the work ,
    lets build a new facebook , time is now , this one is becoming obsolete . and very costly .

  • Rev. Joseph Fagan

    I post on dozens of music sites so their people can see the info. Have gained new fans that way. People I don’t know personally.

  • Hi AD,

    I’m not seeing another comment with your email address in our comment moderation system. Did you send one recently that didn’t get posted? Using the same email login?

    @ Chris Robley

  • Janeen Leah

    Posting a picture through Instagram with a short one line description gets the most views and interaction that I have found. Also, the more you can tag people, the better.

  • Brindl

    I agree wholeheartedly. Reminder to focus on the relationships with your fans and sharing music in a way that is not driven by some corporate blackmail scheme. And stop perpetuating the bullsh*t lie that your likes on fb will make or break your career.

  • Corey Blizzard

    Stop being cheap. Pay for your Facebook posts. It is not that expensive, in fact, it is still the cheapest way to get to lots and lots of people to see what you are up to. The problem with most people today, no matter what biz they are in, is that they fail to market/advertize effectively. People wrongfully assume that the internet is a FREE way to get your face out there. It is not. In order for the the internet to be effective you must reach hundreds of thousands of people. It is estimated that 0.1% of internet users will LIKE what you have to offer. That number may seem small, but if you can reach millions of people that number is giant. So, how do you reach millions of people? The same way every great business does, you PAY for quality space, on TV, on the Radio, in Magazines and ON THE INTERNET. There is simply no way around this. If you are serious about making a life in music you must 1, get a deal where the label will pay for your marketing – or market yourself. If you are unwilling to pay Facebook, then you are simply not ready to go public. Facebook is a cheap place to START, it just gets more expensive from there. But if you are willing to pay to reach new fans, you will see amazing results. The trick is to save up enough money to really launch your music effectively.

  • We have a Facebook page, but we also have a personal page: our Beagle’s! She’s our manager, it’s a personal page, so everyone (1000+) gets our posts, notices, new songs etc. Come up with a mascot or spokesperson to engage your ever-expanding group of friends… (Facebook.com/lilla.beagle). She even takes pictures on our tours…

    • That’s definitely one way to get around it. For me, as a solo artist, I end up posting a lot of the stuff from my personal profile too.

      @ Chris Robley

  • Jottar

    ​The organic reach for business and fan pages is an absolute shocker now on facebook and if everybody stood up to facebook and took their business elsewhere I’m they would have rethink things. Maybe its time to check out http://www.jottar.com who does not charge a cent for posts to reach their fans in the newsfeed.

  • AryanPatel



  • It took me a little while to really get a grasp on how FB Ads worked… but, I have found that it’s effective & really doesn’t break the bank, if you take some time to tweak it. Also, (& I’m sorry if someone mentioned this already), but FB Ads gives you access to fans outside(!) your network, which I think is huge.

  • I feel your pain. For real.

    Follow me to the end of the rainbow on Facebook, Twitter, Spotify, Instagram, or subscribe to my newsletter and get a free PDF of my poetry chapbook: I Say Potato, You Say Apocalypse.