CD Baby president Brian Felsen interviewed Scott Perry (of Sperry Media and New Music Tipsheet) at the Bandwidth Music & Technology Conference about how bands can monetize their fan experience, how QR codes have fallen short, bundling your merch, music discovery, and more.

In this clip, he talks about how artists and promoters must earn every dollar they make by delivering an unforgettable experience. A bad experience means you could lose a true fan for life. So no phoning it in; give it all you got — 100% of the time!

Watch the full interview below HERE.