This is an excerpt from “Countdown to Maximum Exposure,” a free PDF guide written by IndieGuide.com and CD Baby for musicians who are preparing to release a new album within the next year.
The Big Event! Don’t just sit back
Use this day to communicate. Try to angle your newsletter, blog, and social media updates to be about the fans. Fans look for themselves on these sites afterwards, and when they do, they share those links with their friends.
Take photos and video of the pre-event, the event, and post-event.
Be sure to focus the lens on your fans as well. When you post the content online, they’ll be excited to see themselves and will be more likely to share the links with their friends.