This is an excerpt from “Countdown to Maximum Exposure,” a free PDF guide written by IndieGuide.com and CD Baby for musicians who are preparing to release a new album within the next year.
Start getting the word out!
Launching the Traditional Media Campaign
Now that you’re prepared, at three months, you are ready to target the traditional media. This includes music reviewers, editors, and reporters at newspapers, magazines, and radio. Assuming that you updated your press kit with the new album, you’re ready to write your press release and run a PR campaign. If you’d like some help writing an effective press release, check out IndieGuide.com’s How To Write A Press Release. There’s a lot to running a PR campaign, but it’s completely doable. To learn all the steps, check out IndieGuide.com’s How To Run A PR Campaign. Also, you’ll want to leverage press wires, as well as sending the release to targeted journalists.
Announcing the Release Party
Start the buzz. Announce it on all of your websites, blogs, and social media outlets. Have your fans re-post and re-tweet the news, too. Also, don’t forget to start including the date in all your newsletters. Lastly, you can start creating posters and postcards for your release party if you’ve arranged a venue for your show.
If you are rehearsing for your release party, or have any related band activities happening during this time, be sure to take pictures, videos, and make recordings, so you can share it with your friends and followers now.