Album Release Countdown: 3 to 2 months until release

This is an excerpt from “Countdown to Maximum Exposure,” a free PDF guide written by and CD Baby for musicians who are preparing to release a new album within the next year.

Start getting the word out!

Launching the Traditional Media Campaign

Now that you’re prepared, at three months, you are ready to target the traditional media. This includes music reviewers, editors, and reporters at newspapers, magazines, and radio. Assuming that you updated your press kit with the new album, you’re ready to write your press release and run a PR campaign. If you’d like some help writing an effective press release, check out’s How To Write A Press Release. There’s a lot to running a PR campaign, but it’s completely doable. To learn all the steps, check out’s How To Run A PR Campaign. Also, you’ll want to leverage press wires, as well as sending the release to targeted journalists.

Announcing the Release Party

Start the buzz. Announce it on all of your websites, blogs, and social media outlets. Have your fans re-post and re-tweet the news, too. Also, don’t forget to start including the date in all your newsletters. Lastly, you can start creating posters and postcards for your release party if you’ve arranged a venue for your show.

Social Media

If you are rehearsing for your release party, or have any related band activities happening during this time, be sure to take pictures, videos, and make recordings, so you can share it with your friends and followers now.

The 12 Month Plan

1.Album Release Countdown: 12 to 4 months before release

2.Album Release Countdown: 4 to 3 months until release

3.Album Release Countdown: 3 to 2 months until release

4.Album Release Countdown: 2 to 1 months before release

5.Album Release Countdown: 1 month until release

6.Album Release Countdown: the day of release

7.Album Release Countdown: post-release

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