Increasingly, TV shows, films, and ad agencies are seeking out new indie music for their projects. They need the perfect song to fit the mood, and since Sting is probably going to charge them a bazillion dollars to use one of his songs, they’re turning to lesser-known acts to make the magic happen.
When your music is used in a TV show, video game, film, advertisement, etc., (when it is “synchronized” to a moving image) you are paid a sync licensing fee. For indie artists, these fees aren’t usually enough to retire on, but they can amount to some significant income.
The CD Baby DIY Musician Podcast recorded a 2-part special on the topic, looking at:
- What is sync licensing?
- How does sync licensing work?
- How do you attract music directors to check out your tunes? Etc.
In Part One (episode #23), we interviewed CD Baby artist Gavin Heaney (Latch Key Kid), whose music ended up in a recent Super-Bowl commercial, as well as Joey Prather, who owns Blue Scout Music, a music licensing company in Portland, OR.
Click play on the audio player above, or visit the full podcast page HERE.
-Chris R. at CD Baby
P.S. Many song placements have happened because a music director discovered the perfect song on cdbaby.com! Make sure your music is available in the world’s best online record store.