The one thing you should NEVER do in your band bio or press release

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Okay, so I’m not actually worried you’re going to be describing prefabulated amulite in your band bio.

BUT… musicians do have a tendency to “talk shop” (music theory, gear, production techniques, etc.) — and here’s the thing: 99% of the people reading your press material won’t care. They won’t get it. They won’t connect. At least not at first.

Human detail, not jargon!

I saw the video above on the Facebook page of  CAZZTEK and thought it was funny (and terrifying). It reminded me of something we’ve talked about a lot lately on the DIY Musician Podcast, which is the importance of your musician story.

TurboencabulatorSo here’s the simple lesson: don’t fill your bio or press release with technical speak.

Your band bio, your press releases, your emails to fans — they’re all opportunities to tell and enhance the story of your music, and that story should be about human emotions, human struggles, things that the reader (and listener, eventually) feel relate to their own experiences.

Sure, the WAY you recorded your music might be important. It might even be integral to your story. But it’s probably not the FIRST or MOST IMPORTANT part of your story.

What was happening in your life, or in your heart, or in your mind, or in the larger world that lead you to record in such a manner, or to write your newest bunch of songs, or to form your band? Begin there!

Once you’ve given me an emotional kernel to chew on, I’ll be able to tell quickly whether your story interests me. If I feel a connection to your story or your music, I’ll follow you into your world of “panendermic semi-boloid slots in the stator” (for a little while, at least).

How can you tell what the most important emotional component of your story is? Any advice for young artists who are just writing their first bio or press release? Sound off in the comments below!

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