How and when music matters to Generation Z

How does Generation Z listen to music?

The listening habits of people under 25.

Spotify created an infographic showing cultural and music-consumption trends among an “empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds who speak their minds.”

Most surprising to me? That Generation Z loves itself some sad music, which they compile in “bag playlists” (collections of songs for the melancholy times). I’m not sure why that surprises me; heartbreak and loneliness have been the stuff of pop music in every age. Goethe Lieder, anyone? Maybe I just like the term “bag” playlist.

Anyway, check out the infographic below, and see Spotify’s more fleshed out analysis HERE

Generation Z listening trends



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