Apple Music takes on Spotify
Apple revolutionized the music industry with the launch of iTunes more than a decade ago.
On June 8th, 2015, at their annual Worldwide Developers Conference, Apple announced that they’re going to dive into the deep end of music streaming with Apple Music, a new on-demand service that will go head-to-head with competitors like Spotify, Google Play, and Rdio. Apple Music will launch on June 30th for iOS and desktop, with a fall launch planned for Android.
If you’re including streaming services in your distribution through CD Baby, your music will already be at Apple Music. Plus, you will have access to customize your Apple Music artist profile through Connect!
Connect is Apple Music’s bridge between artists and fans. With Connect, artists can share songs, photos, lyrics, videos, and more. Fans can comment on, like, and share that content through Messages, Facebook, Twitter, and email.
[Note: the content shared through Connect is ad-free, and video and song activity through Connect is NOT monetized.]
Rumors of this new streaming service have been spreading ever since Apple’s acquisition of Beats Music (to the tune of $3 billion) last year. And there’s been a lot of speculation over the name: Beats Music, Beats by Apple, iTunes Streaming, etc. But now the branding is clear: Apple Music!
The Beats brand will still live on with Beats 1 — a 24/7, ad-supported, worldwide radio station available through Apple Music that is curated by actual human beings (including celebrity DJs like Zane Lowe, Ebro Darden, and Julie Adenuga), not algorithms.
Apple Music’s subscription model
Unlike Spotify who offers a free, ad-supported tier, Apple Music is subscription ONLY — priced at $9.99 per month (though you can try it out for free for 3 months). There is also a family plan for $14.99 per month that gives you up to six separate user accounts.
Apple Music’s subscription-only model might seem to benefit Spotify at the outset, but labels and distributors who license their catalogs to streaming services will be happier to negotiate (and renegotiate) with companies who have forgone FREE in favor of a paid subscriptions.
Apple Music is not iTunes… exactly
One important thing to note: Apple Music is a slightly different offering from iTunes, though your iTunes playlists and such will be accessible when using Apple Music. Customers who prefer to download music can continue to do so through the iTunes Store. Customers who prefer streaming can use Apple Music. And you’re welcome to use both services — of course — since Apple probably already has your credit card info handy (along with 800+ million other customers)!
Want to get your music on Apple Music?
If you’re NOT already distributing your music through CD Baby, sign up today!
If you ARE distributing through CD Baby but haven’t made your music available via streaming services, just change your distribution settings within your CD Baby account.
Are you excited about Apple Music? How do you think the launch of Apple Music will affect the music industry? Let us know in the comments below.