The iTunes Store reaches 10 billion songs sold.March 2010
A year-and-a-half after its founding, Spotify announces plans to enter the U.S. market.
Pandora Radio reaches 50 million users.November 2010
Spotify integrates with music-discovery app Shazam.
Spotify reaches one million paying subscribers.June 2011
Pandora Radio goes public on the New York Stock Exchange.July 2011
Spotify launches in the U.S.October 2011
Rhapsody announces its purchase of Napster from Best Buy.November 2011
Apple launches iTunes Match, a cloud-storage service for music.
Google launches Google Play Music.
10 years after its debut, Shazam announces it has identified five billion songs.December 2012
Spotify reaches five million subscribers. (It also adds the catalog of formerly streaming-averse band Metallica to its database.)
The iTunes Store reaches 25 billion sales. Apple also reports an average of 15,000 songs sold per minute.April 2013
Pandora reaches 200 million users, 70 million of which are monthly active users.
The iTunes Store turns 10.