Your fans can pay to highlight and pin their messages to your chat feed during a live stream.
YouTube is now beta testing a new message system that they plan to roll out more broadly on January 31st for creators in 20 countries, and for viewers in more than 40 countries.
It’s called Super Chat, a monetized tool that allows fans and creators to connect during live streams.
Here’s how it works: Imagine you’re live streaming a concert from your living room, or giving fans a glimpse of your work in the recording studio; anyone who’s watching your live stream on YouTube can purchase a Super Chat, which is a message in the chat feed that’s highlighted so it stands out from the rest of the comments so it’s sure to get your attention while you’re streaming (assuming that you’re monitoring the conversation).
The color of the highlighted message, the length of the message, and the duration which the message stays pinned to the top of the chat (up to five hours) are all determined by the amount of the Super Chat purchase.
YouTube says this of Super Chat:
For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money.
If you’re already live streaming on YouTube, Super Chat could give you a new way to make money from your efforts.
Are you excited about this new tool? Skeptical? Let me know in the comments.