CD Baby is pleased to offer all CD Baby members FREE iTunes weekly trending reports. The new trending reports are easily accessible from the accounting section in your CD Baby member account.
What is an iTunes trending report, and why should I care?
A trending report is a downloadable file that will give you a glimpse into your unofficial sales activity for all iTunes territories where your music is being sold. All sales in these reports are subject to change; they are merely a prediction of what your final monthly sales will be.
A trending report is exactly what it claims to be, a measure of trends. While you can view some detailed transaction information (tracks/albums downloaded, customer info, etc.), the trending reports will differ from official sales reports for several reasons, including:
1) iTunes customers may take advantage of the “complete my album” program at a later time (which is reported as full album sale following a refund for any purchased tracks).
2) iTunes customers may return a purchase.
3) Months are not divided evenly into weeks and iTunes accounting months do not match calendar months.
4) Weekly trending reports cover Monday through Sunday, while the Apple Fiscal Calendar covers Sunday through Saturday.
5) Trending reports are based on customer interactions (clicks to purchase) as opposed to settled financial transactions.
These reports are useful when you need real-time data on your iTunes sales to gauge the effectiveness of a particular radio or publicity campaign, or the impact of a certain high-profile review, Twitter endorsement (like when Taylor Swift tweeted about The Civil Wars), or sync placement.
To check out your trending reports, log into your CD Baby member account HERE.